Blair Averett

Own net-new pipeline generation across paid search, paid social, programmatic, email, syndication, and events managing $15M+ annual investment and influencing $424M+ in pipeline across Q3–Q4; implemented AI-enabled workflows to improve prospect personalization and funnel velocity.

Built and led a 10-person demand generation team managing $35M annual investment to generate $60M+ pipeline across NAMER, EMEA, LATAM, and APAC; pioneered LinkedIn Buying Group targeting and delivered client outcomes including 138% MQL-to-SQL improvement and 325% CPL reduction.

Built the demand generation engine from scratch at a Series C AI SaaS startup, scaling monthly ad spend from $3K to $150K+, increasing acquisition 10,000% and reducing CPA 54%, and generating $3M in pipeline within two months via webinars.

Managed and trained a team of paid media buyers, owned acquisition and pipeline programs for financial services and consumer clients, and managed $12M in paid investment with direct lead volume and pipeline accountability.

Advised Bridgewater Associates on strategic talent acquisition, defining candidate segmentation and targeting approaches aligned to technology and business priorities.

Completed a Bachelor of Arts in Political Science with coursework focused on political systems, policy analysis, and critical thinking.

Completed the MiniMBA in Marketing (Mark Ritson), a professional short-course focused on core marketing strategy and frameworks.

Earned the Facebook Blueprint Certified Media Buying Professional credential demonstrating proficiency in Meta ads buying and campaign execution.