Open to opportunities

Neil Roble

@neilroble

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B2B SaaS demand generation and digital marketing leader driving measurable pipeline.

United States

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What I'm looking for

I seek a senior marketing role driving demand generation and ABM programs where I can own GTM strategy, lead a high-performing team, and deliver measurable pipeline and ROI.

I am a B2B SaaS and digital marketing leader who builds outcome-focused demand generation programs that drive strong pipeline and MQA creation across cybersecurity, consulting, retail, ecommerce, travel, and healthcare.

I lead teams and agencies to deliver data-driven digital marketing success—leveraging ABM intent platforms, Salesforce/Marketo, LinkedIn and Google ads, email, SEO, analytics, A/B testing and AI prompt engineering—to generate multimillion-dollar pipeline and high ROI from events and paid channels.

Throughout my career I have owned GTM strategy and full P&L responsibility, launched successful ABM and intent-based programs, scaled ecommerce advertising (including $800k+ Amazon budgets and $1.5M+ AdWords builds), and mentored teams to measurable performance gains.

Experience

Work history, roles, and key accomplishments

Associate Director, Demand Generation

Concentrix

Jun 2023 - Dec 2025 (2 years 6 months)

Promoted to corporate marketing leading NA demand generation, driving $20M+ pipeline annually and hundreds of MQAs while managing digital channels, ABM intent programs, and agency partnerships to exceed LinkedIn CTR benchmarks (peak 5.3%).

Demand Generation LinkedIn Ads Salesforce Marketo A B Testing

Associate Director, Digital & External Marketing

Concentrix

Jan 2021 - Jun 2023 (2 years 5 months)

Devised and executed GTM for ConcentrixCX CFM, driving multiple $1M+ wins and tripling event-driven pipeline (150% increase) while implementing 6Sense ABM and establishing high-ROI event and content syndication programs.

Go To Market Strategy 6Sense Event Marketing Content Syndication Salesforce Marketo Team Leadership

Freelance Digital Marketing Consultant

Freelance

Oct 2019 - Jan 2021 (1 year 3 months)

Provided part-time digital marketing consulting for local businesses, advising on Shopify implementations, email campaigns, and social media to improve online promotions and customer engagement.

Shopify Email Marketing Social Media Digital Strategy Copywriting

Digital Marketing & Ecommerce Manager

Huffy Corporation

Oct 2014 - Oct 2019 (5 years)

Managed e-commerce marketing and agency partners, launched Amazon advertising with an $800k annual budget driving triple-digit growth, produced 70+ videos/year, and authored product copy that helped drive 75% e-commerce sales growth in Canada.

eCommerce Management Amazon Advertising Digital Advertising Content Production SEO Magento Replatforming Copywriting

Marketing & Ecommerce Director

A.M. Leonard

Dec 2010 - Oct 2014 (3 years 10 months)

Developed annual GTM plans and stabilized/grew the marketing team, driving 31% overall revenue growth and integrating Reflektion and HawkSearch to produce rapid revenue gains and improved segmentation using LTV/RFM.

Go To Market Planning Team Leadership Ecommerce Site Search (HawkSearch)Budgeting Email Marketing

Senior Manager, Ecommerce & Electronic Marketing

Lastar / Cables To Go

Jul 2003 - Dec 2010 (7 years 5 months)

Built and led the e-commerce team, grew web sales ~400% to over $17M annually, and established Google AdWords from zero to a $1.5M annual budget while driving significant lifetime value.

Google Ads P&L management Web Analytics SEO Team Building