Open to opportunities

Matt Berringer

@mattberringer

Message

I’m a growth marketing leader who builds GTM demand engines, scales pipeline, and coaches teams to win on lean budgets.

United States

Message

What I'm looking for

I’m looking for a B2B SaaS or EdTech team where I can be a hands-on growth partner—owning GTM, demand generation, and marketing ops—while leveraging AI-powered tools, coaching teams, and scaling pipeline with lean, high-ROI execution.

I’m a marketing leader with 15+ years driving demand, pipeline, and revenue for B2B SaaS and EdTech. I operate as a strategic player/coach—balancing big-picture GTM thinking with hands-on execution to launch products and scale programs that move measurable numbers.

As Head of Growth Marketing at Edthena, I’ve owned GTM strategy and execution across demand generation, brand, and marketing operations for three AI-enabled coaching and feedback platforms for K-12 schools. I drove lead and pipeline growth, including opportunities representing a significant share of company revenue, and helped increase the customer base by 5x.

I’ve also focused on growth through product and conversion improvements: I contributed to launching an observation tool, growing adoption from 0 to nearly 1,000 U.S. principals in under nine months. In parallel, I revitalized in-person private events (RSVPs +400%+; attendance +500%+ in 2024) and strengthened inbound leads (+56%) through targeted demand programs, content, and channel optimization.

Across prior roles, I defined and executed go-to-market strategy for Nxtbook Media’s SaaS model—delivering triple digit SaaS growth each year and putting the company on a path to acquisition or investment. I also built scalable marketing operations, streamlined sales and marketing processes with KPIs and dashboards, and used AI tools (including Claude, ChatGPT, and Gemini) to extend team capacity without adding headcount.

Experience

Work history, roles, and key accomplishments

Head of Growth Marketing

Edthena

Sep 2023 - Jan 2026 (2 years 4 months)

Led GTM strategy and executed demand generation, brand, and marketing operations across three AI coaching platforms, growing the customer base 5x. Increased inbound leads 56%, improved conversions 66%, and boosted event RSVPs 400%+ with 2024 attendance up 500%+.

Demand Generation Marketing Operations Conversion Rate Optimization Event Marketing SEO SEM Sales Pipeline Management ChatGpt Gemini Marketing Analytics Website Optimization

Fractional Marketing Director

Various Clients

Jan 2023 - Aug 2023 (7 months)

Provided contract-based GTM, strategy, and hands-on campaign execution for B2B clients, including lead-gen support and trade show programs.

Go To Market Strategy Campaign Execution Lead Generation Sales Enablement Trade Show Marketing Stakeholder Management Marketing Analytics Marketing Operations

Director of Marketing & Sales

Nxtbook Media

Mar 2020 - Nov 2022 (2 years 8 months)

Defined and executed a comprehensive GTM strategy to launch Nxtbook Media’s SaaS model, driving triple-digit SaaS growth and positioning the company for acquisition/investment. Doubled inbound pipeline, achieved 7X ROI on marketing spend, cut time-to-close 58%, increased average deal size 126%, improved win rate 173%, and grew organic traffic 196% through persona-led targeting and SEO/SEM.

GTM Strategy Personas SEO SEM Sales Enablement Marketing Automation

Senior Commercial Marketing Manager

Shipley Energy

Mar 2018 - Mar 2020 (2 years)

Planned and executed integrated commercial marketing campaigns to develop qualified, sales-ready leads for a $300M+ company. Increased lead generation 110% YoY via SEO/SEM and supported sales enablement with buyer personas and go-to-market messaging.

Integrated Marketing Campaigns SEO SEM Personas Lead Generation Sales Enablement Marketing Analytics

Demand Generation Marketing Manager

LearnZillion

Oct 2016 - Jan 2018 (1 year 3 months)

Developed a lead generation, nurturing, and qualification strategy for a K-12 curriculum SaaS, scaling inbound demand with persona-based content. Created 3,000+ top-of-funnel leads in three months, built a sales development program from the ground up, increased in-person event attendance by 150%, and improved lead response using KPIs, lead scoring, and dashboards.

Sales Development (SDR)Lead Scoring Lead Management KPIs Marketing Automation Partnerships

Team Lead Demand Generation Marketing

SunGard K-12 Education

Mar 2008 - Oct 2016 (8 years 7 months)

Led inbound and outbound demand generation for SunGard K-12 Education, managing budgeting and external vendors while overseeing multiple team members. Increased organic traffic 360% and conversion rate 466% while decreasing vendor costs 56%, delivering district-level campaigns with 36% conversion and earning a 2014 Leadership Excellence Award.

Demand Generation Conversion Rate Optimization Campaign Strategy Lead Nurturing Marketing Analytics Team Leadership