Ricardo Santos

As a Growth Strategist & AI Consultant, I provide product development, growth strategy, and AI use case services to startups and businesses. I work with clients to identify growth opportunities, develop marketing campaigns, and advise on AI optimization.

Led PouchNATION, a B2B SaaS leader in cashless payments, securing funding for expansion and implementing a digital transformation. Achieved profitability in 7 months and negotiated a successful business unit sale.

Launched PouchPASS, boosting conversion rates through streamlined sales funnels and effective marketing strategies. Achieved significant crowdfunding success.

Led cross-functional teams in developing digital products, including the self-service Crew app and Clique, PouchNATION's first B2C product.

Established PouchNATION's presence in Malaysia, building key relationships and generating significant transaction value through cashless payment systems.

Founded bDigital to digitize Indonesian SMEs, successfully raising investment and leading a large team to promote innovation and customer focus.

Oversaw marketing for Indonesia's first premium OTA, managing a substantial budget and achieving significant subscriber growth and sales.

Accelerated subscriber growth for Fazzione.com through targeted marketing strategies, achieving significant revenue growth in the early stages.

Participated in a program providing young workers with international experience, enhancing skills in IT development.

Participated in an ERASMUS exchange semester focusing on Informatics Engineering.

Concentrations in Machine Learning, AI, Deep Learning, and Big Data. Awarded the IE Scholarship for Technology & Innovation.

Grade: First-class honors

Concentrations in Computer Science, Information Systems and Business Management. Graduated with First-class honors.