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@ricardosantos1
Results-driven CEO and Growth Strategist with 12 years of experience.
MalaysiaAs a seasoned entrepreneur and growth strategist, I have over 12 years of experience in launching and scaling businesses across Southeast Asia. My journey has been marked by my role as a 2x Start-up Founder and CEO, where I have successfully navigated the complexities of business management, growth marketing, and product development. With a Master’s in Business Analytics and Big Data from IE University, I am passionate about leveraging data to solve complex problems and drive sustainable growth.
In my most recent role as CEO of PouchNATION, I led the company to achieve profitability within seven months by implementing innovative strategies that quadrupled monthly revenue and significantly reduced operational costs. My experience spans various industries, including Enterprise SaaS, hospitality, and eCommerce, where I have consistently delivered results through strategic planning and execution. I thrive in dynamic environments and am committed to fostering a culture of innovation and collaboration within my teams.
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Work history, roles, and key accomplishments
Self Employed
Mar 2023 - Present (2 years 8 months)
As a Growth Strategist & AI Consultant, I provide product development, growth strategy, and AI use case services to startups and businesses. I work with clients to identify growth opportunities, develop marketing campaigns, and advise on AI optimization.
PouchNATION
Dec 2021 - Dec 2022 (1 year)
Led PouchNATION, a B2B SaaS leader in cashless payments, securing funding for expansion and implementing a digital transformation. Achieved profitability in 7 months and negotiated a successful business unit sale.
PouchNATION
Aug 2020 - Dec 2021 (1 year 4 months)
Launched PouchPASS, boosting conversion rates through streamlined sales funnels and effective marketing strategies. Achieved significant crowdfunding success.
PouchNATION
Jun 2019 - Aug 2020 (1 year 2 months)
Led cross-functional teams in developing digital products, including the self-service Crew app and Clique, PouchNATION's first B2C product.
PouchNATION
Nov 2017 - May 2019 (1 year 6 months)
Established PouchNATION's presence in Malaysia, building key relationships and generating significant transaction value through cashless payment systems.
bDigital Asia
Nov 2014 - Feb 2017 (2 years 3 months)
Founded bDigital to digitize Indonesian SMEs, successfully raising investment and leading a large team to promote innovation and customer focus.
Kitook Group
Sep 2012 - Sep 2014 (1 year 11 months)
Oversaw marketing for Indonesia's first premium OTA, managing a substantial budget and achieving significant subscriber growth and sales.
Fazzione
Dec 2011 - Aug 2012 (8 months)
Accelerated subscriber growth for Fazzione.com through targeted marketing strategies, achieving significant revenue growth in the early stages.
INOV Contact
Dec 2010 - Jul 2011 (7 months)
Participated in a program providing young workers with international experience, enhancing skills in IT development.
Degrees, certifications, and relevant coursework
UCBachelor of Engineering, Informatics Engineering
2010 -
Participated in an ERASMUS exchange semester focusing on Informatics Engineering.
IUMaster’s, Business Analytics and Big Data
2020 - 2021
Concentrations in Machine Learning, AI, Deep Learning, and Big Data. Awarded the IE Scholarship for Technology & Innovation.
IBBachelor of Science, Management Informatics
2007 - 2010
Grade: First-class honors
Concentrations in Computer Science, Information Systems and Business Management. Graduated with First-class honors.
Software and tools used professionally
MalaysiaYou can contact Ricardo and 90k+ other talented remote workers on Himalayas.
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