Logan Sivanasen

Directed global marketing across 6 regions, 19 countries, 4 brands and 11 solution lines, positioning AdTech, programmatic OOH/DOOH, location intelligence and audience measurement offerings. Strengthened segmentation, product messaging and sales-aligned demand generation; marketing initiatives supported a 157% increase in qualified leads and 76% revenue uplift in a calendar year.

Shaped MVP strategy for a live-commerce transaction platform, using SME research to inform commercial direction, product priorities, customer journeys and go-to-market plans. Developed merchant onboarding, acquisition, retention and partnership strategies; translated founder objectives into execution plans and milestones.

Developed research, product positioning and GTM strategies for one SaaS offering and two mobile applications, covering CRM, brand, digital acquisition and campaign planning. Translated VeriDoc blockchain-enabled verification capabilities into customer-facing messaging and commercialisation programmes.

Led regional marketing across 7 countries and 7 business units of a digital commerce ecosystem spanning technology platforms, logistics, warehousing and related services. Integrated CRM, DMP/DSP, analytics, SEO/SEM and digital/offline activation into omnichannel GTM programmes for merchants, SMEs and partners.

Led regional marketing for Big Data, SaaS, DaaS, location intelligence and AdTech products, including Manis, LifeSight, PlaceSense and Ebizu AdTech. Launched and grew Manis to 1.1 million-plus app users in six months through acquisition, partnerships and customer journey programmes; increased retailer engagement 60%.

Provided consulting and senior project management services for hospitality operations.

Managed group operations for the company.

Managed group operations for the company.

Provided freelance consulting services to regional tech start-ups.

Managed operations for the company.

Managed operations for the dance club.

Provided food and beverage consulting services.

Pursued a Commonwealth Executive MBA (CeMBA) at Wawasan Open University.

Completed a Graduate Certificate in Business Administration at Wawasan Open University.

Completed professional studies in Marketing Management at IESE Business School.

Completed the Agents and Workflows course from OpenAI.

Completed AI Fluency and Model Context Protocol learning from Anthropic.

Completed Azure AI Essentials and AI for Organisational Leaders from Microsoft.

Completed Generative AI for Marketing course from the American Marketing Association.

Completed Vertex AI Prompt Design and Responsible AI for Developers from Google Cloud.

Earned the Generative AI Leader certification from Google Cloud.

Completed Marketing Hub Software and Digital Marketing courses from HubSpot Academy.

Completed machine-learning and deep-learning courses from IBM.

Completed professional studies in Business Administration at the University of California, Irvine.

Completed professional studies in Marketing Management at the University of North Texas.

Earned a Lean Six Sigma Black Belt certification from the Council for Six Sigma Certification.