Open to opportunities

Whay Ying Phuah

@whayyingphuah

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Results-driven Strategy & Operations Leader with extensive experience.

Mexico

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my strategic skills to drive impactful projects and contribute to business growth.

I am a results-driven Strategy & Operations Leader with over 10 years of experience in multinational corporations, venture capital, and entrepreneurial ventures across Southeast Asia. My expertise lies in business strategy, digital transformation, and financial analysis, where I have consistently driven revenue growth and process optimization.

In my most recent role as Senior Manager at PropertyGuru Group, I led regional pricing strategies that optimized competitive positioning, resulting in a 15% increase in market share. I have a proven track record of developing innovative products and revenue models, such as LeadBoost, which connects developer bookings directly with banks, enhancing the home-buying journey.

Throughout my career, I have successfully managed cross-functional teams and executed high-impact projects in various industries, including real estate, fintech, oil & gas, and SaaS. My ability to foster collaboration and streamline processes has led to significant improvements in operational efficiency and customer adoption rates.

Experience

Work history, roles, and key accomplishments

Current

Consultant

Current

RevOps

Nov 2024 - Present (8 months)

Consulting on Hubspot and Custify implementation, helping businesses optimize their operations and customer relationship management.

Consulting HubSpot Customer Relationship Management Operational Management

Current

Venture Partner

Current

MAXIMUS

Nov 2024 - Present (8 months)

Currently serving as a Venture Partner, providing strategic insights and guidance to startups and ventures.

Venture Capital Business Development

Senior Manager, Strategy & Operations

PropertyGuru Group

Oct 2022 - Nov 2024 (2 years 1 month)

Led regional pricing strategies and impact assessments across Southeast Asia, optimizing competitive positioning and increasing market share by 15%. Developed new revenue models and managed cross-functional collaboration to improve project delivery timelines and operational efficiency.

Business Strategy Digital Transformation Revenue Cross Functional Collaboration Salesforce Freshdesk Market Analysis Product Innovation Project Management

Venture Capital Investment Associate

Netrove Partners

Jan 2017 - Sep 2019 (2 years 8 months)

Managed a portfolio of companies, optimizing performance and identifying growth opportunities. Oversaw early-stage ventures, achieving significant returns and leading strategic planning for successful IPOs.

Portfolio Management Strategic Planning Financial Analysis

Venture Builder, Business & Financial Analyst

PETRONAS Dagangan

Feb 2018 - Jan 2020 (1 year 11 months)

Engineered significant value creation through digitalization and automation of petrol stations. Led financial modeling for autonomous facilities and developed enterprise applications, achieving substantial revenue growth and cost savings.

Financial Modeling Budgeting IoT AI Digitalization Revenue Cross Functional Collaboration SaaS Development

CEO & Co-founder

Brew N Brush

Feb 2016 - Feb 2023 (6 years 11 months)

Co-founded a creative venture focused on providing unique experiences. Responsible for overall business strategy and operations.

Business Strategy Operations Management Team Leadership

Proprietary Trader

Affin Hwang Investment Bank

Jan 2015 - Jul 2016 (1 year 6 months)

Executed high-frequency trades based on market data, achieving consistent profits and portfolio growth. Developed decision-making frameworks to enhance trade execution and minimize losses.

Market Analysis Risk Management Portfolio Growth Financial Analysis

Education

Degrees, certifications, and relevant coursework

University of Scranton

Bachelor of Science, Finance

2010 - 2014

Grade: 3.05 CGPA

Activities and societies: Dean's List, Beta Sigma Gamma Honor Society, Treasurer of International Students Society

Completed a Bachelor's of Science in Finance with a CGPA of 3.05. Achievements include being on the Dean's List and a member of the Beta Sigma Gamma Honor Society. Actively participated as Treasurer of the International Students Society.