Roy Reeves
@royreeves
Strategic enterprise revenue leader specializing in AdTech, MarTech, and CTV.
United StatesWhat I'm looking for
I am a strategic enterprise sales and business development executive with 18+ years driving revenue growth for AdTech, MarTech, Retail Media, and SaaS platforms. I specialize in first-party data monetization, AI-driven personalization, CTV/OTT, and complex multi-stakeholder enterprise sales.
I've closed $1M–$10M+ deals, generated notable revenue outcomes including $6.4M in ad revenue and $4.38M ARR over two years at SAS, and exceeded quotas such as 122% ($1.52M new ARR) in 2023 and 191% ($2.86M new ARR) in 2024. I also helped scale a media network to 140M monthly impressions leading to acquisition and raised $19M+ in capital across ventures.
I build and scale partner ecosystems, architect strategic enterprise deals, and launch GTM strategies that win Fortune 500 clients. I bring hands-on experience from startup founding to enterprise leadership and am a thought leader and speaker on next-gen AdTech innovation.
Experience
Work history, roles, and key accomplishments
SIOwned GTM strategy and enterprise BD for AI-driven marketing, personalization, and media monetization platforms; personally closed $4.38M ARR over two years and co-architected deals contributing to $10M+ net-new revenue. Built and scaled a 33-partner AdTech/MarTech ecosystem and served as a top global performer.
Head of Corporate Business Development
Vestaboard
Jan 2021 - Jan 2022 (1 year)
Built enterprise GTM plan and closed multi-unit deployments with Fortune 500 and premium brands (Delta, Marriott, Goldman Sachs), developing retail, hospitality, and corporate communications use cases. Established strategic enterprise partnerships and sales motions for hardware+SaaS.
EVP, Sales & Business Development
Bulzi Media
Jan 2010 - Jan 2021 (11 years)
Led revenue, partnerships, and GTM for a hospitality-focused CTV & DOOH media network, raised $2.5M in venture capital and closed $1.4M in ad contracts in 2020 while building supply and demand partnerships with major platforms and brands.
KADirector of Enterprise Sales
Kaltura
Jan 2014 - Jan 2016 (2 years)
Top global sales rep for M&E vertical, securing OTT/CTV deals and achieving peak $162K MRR across enterprise media and entertainment accounts.
VP of Sales
Techpath
Jan 2012 - Jan 2014 (2 years)
Grew company revenue from $240K to $1.2M in nine months by scaling sales operations and closing high-impact enterprise deals.
Co-Founder, VP Sales & Marketing
PumpTop TV
Jan 2005 - Jan 2010 (5 years)
Co-founded and grew the world’s largest gas-station TV network, led sales and marketing to drive scale and executed a successful exit to Outcast-Gilbarco.
Education
Degrees, certifications, and relevant coursework
UCUniversity of Southern California
Bachelor of Science, Business Administration
Earned a Bachelor of Science in Business Administration from the Marshall School of Business at the University of Southern California.
Availability
Location
United StatesAuthorized to work in
Job categories
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