AHAndrew Hartman
@andrewhartman
Senior marketing executive driving revenue through data-driven demand generation.
United StatesWhat I'm looking for
I am a senior marketing executive with deep experience driving B2B demand generation, digital transformation, and pipeline expansion across enterprise and self-serve businesses.
I have led high-performing teams and integrated creative, media, and data to improve funnel efficiency, increase activation and retention, and raise marketing's contribution to sales by 45% through targeted, measurable campaigns.
My expertise spans MarTech and CRM platforms (Salesforce, Marketo/Pardot, GA4), performance analytics, ABM, and AI-driven campaign optimization, and I routinely partner with product, sales, finance, and analytics to align go-to-market execution with business objectives.
I prioritize operational excellence, continuous learning, and collaborative leadership to scale programs that deliver measurable ROI and stronger customer connections.
Experience
Work history, roles, and key accomplishments
BILed a regional marketing team and delivered integrated campaigns across certification and training services, increasing marketing's contribution to sales by 45% and achieving channel ROI of $4–$12 per $1 spent through A/B testing and performance analytics.
Digital Media Director
ETF Flows
Mar 2021 - Oct 2022 (1 year 7 months)
Owned digital go-to-market strategy and product positioning for ETF products, improving conversion rates by 10% and reducing production time by 16% through analytics-driven messaging and cross-functional enablement.
Digital Engagement Director
Financial Advisor Magazine
Nov 2018 - Mar 2021 (2 years 4 months)
Led digital engagement and product marketing for financial advisor audiences, boosting first-time website visitors by 10% and improving pipeline velocity and deal closure metrics by 10% through targeted campaigns and sales enablement.
Integrated Program Manager
Slashdot Media
Jan 2015 - Nov 2018 (3 years 10 months)
Defined and executed large-scale B2B integrated marketing programs reaching 35M monthly visitors, grew annual revenue 20%, and reduced time-to-market for custom content by 33% through cross-functional product development.
Consultant
Shining Media Design Studios
Dec 2010 - Jan 2015 (4 years 1 month)
Provided web content management consulting to improve site workflows and content delivery for clients.
Assistant Director, Strategic Development
Schering-Plough and Merck
Managed strategy and technology initiatives to support corporate digital and strategic development efforts.
Director, Online Audience Services
United Business Media
Led online audience services to grow digital reach and engagement, supporting revenue and product initiatives across the business.
Education
Degrees, certifications, and relevant coursework
UAUniversity of Massachusetts Amherst
Bachelor of Science, Computer Graphics; Computer Systems Engineering
Completed a Bachelor of Science focused on Computer Graphics and Computer Systems Engineering.
NUNorthwestern University
Certificate, AI-Driven Marketing
Completed an AI-Driven Marketing Certificate.
CMCornell University, Johnson Graduate School of Management
Certificate, Digital Marketing
Completed a Digital Marketing Certificate from the Johnson Graduate School of Management.
GOCourse, AI Agents
Completed the AI Agents Intensive Course.
GOCertificate, Google Tag Manager
Completed Google Tag Manager Fundamentals certification.
Eckerd College Leadership Development Institute
Program, Leadership Development
Completed a Leadership Development Program through Eckerd College's Leadership Development Institute.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
Skills
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