Open to opportunities

Aaron Glauser

@aaronglauser

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Marketing executive driving healthcare SaaS growth through product marketing and GTM.

United States

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What I'm looking for

I’m looking for a healthcare SaaS marketing leadership role where I can own product marketing and GTM execution, scale demand and revenue, modernize with AI, and build a high-performing team that drives measurable growth.

I’m a growth-oriented marketing executive with 20+ years of experience bringing healthcare SaaS and revenue cycle management solutions to market. I focus on translating complex healthcare technology into clear customer value, and I use AI to modernize how marketing teams operate.

I’ve led product marketing, go-to-market strategy, demand generation, and executive collaboration to scale revenue from $18M to $250M. At AdvancedMD, I helped commercialize and integrate the PhyLogic acquisition, established the RCM business through positioning and GTM execution, and directed dozens of successful product launches that accelerated adoption and portfolio growth.

I build aligned, high-performing teams that deliver measurable pipeline and business outcomes. I partner across Product Management, Sales, Customer Success, and Operations to define value propositions, ideal customer profiles (ICPs), and commercialization priorities—while communicating clearly at the board level.

I’ve also implemented data- and AI-driven growth systems, including an AI-powered lead scoring model that identified ~30% of inbound leads as Tier 1 opportunities and a demand engine that scaled annual leads from 4,000 to 60,000. I launched AdvancedMD Now to support product-led growth for small mental health practices, and I earned recognition through award-winning product video and documentary work.

Experience

Work history, roles, and key accomplishments

Vice President, Marketing

AdvancedMD

Nov 2008 - Jun 2026 (17 years 7 months)

Led commercialization and marketing integration following the PhyLogic acquisition, including Revenue Cycle Management (RCM) positioning and go-to-market strategy. Drove product launches, lead scoring and demand generation initiatives, and scaled annual revenue from $18M to $250M.

Director of Marketing Communications

NiCE

Jan 2007 - Nov 2008 (1 year 10 months)

Led product marketing, corporate communications, analyst relations, thought leadership, and content strategy during the company’s transition from OTCBB to NASDAQ. Supported go-to-market visibility with product launch messaging and executive communications, including lead generation from webinars and industry events.

Product Launch Product Marketing Corporate Communications Analyst Relations Thought Leadership Content Strategy Messaging Executive Communication Webinar Marketing Lead Generation

Marketing Director

Bullfrog International

May 2004 - Dec 2006 (2 years 7 months)

Directed consumer, dealer, international, and brand marketing strategy while owning marketing P&L and expanding market share during an industry downturn. Led product launches and channel marketing, culminating in a major international distribution partnership with Villeroy & Boch.

Product Launch Marketing Strategy Product Positioning Channel Marketing Customer Acquisition International Distribution Strategic Alliance Management

Founder & Managing Director

Ink Well Advertising & Public Relations

Jan 2000 - Jan 2002 (2 years)

Founded and grew a full-service marketing agency, advising clients on brand strategy, positioning, messaging, and customer acquisition. Managed business development, budgeting, project delivery, and integrated marketing programs across advertising, public relations, and digital channels.

Agency Management Brand Strategy Positioning Messaging Customer Acquisition Advertising Public Relations Digital Marketing Business Development Budgeting Project Delivery Integrated Marketing

Education

Degrees, certifications, and relevant coursework

Seattle Pacific University

Master of Business Administration, Management (emphasis)

Activities and societies: Board member—United Way of Washington County; volunteer instructor—Junior Achievement of Utah; volunteer missionary in Argentina.

Earned an MBA with a management emphasis from Seattle Pacific University. Developed management and leadership skills applied to business strategy and growth.

University of Utah

Bachelor of Arts, Marketing

Earned a BA in Marketing from the University of Utah, with additional Spanish coursework. Built a foundation in marketing principles alongside Spanish study.