Open to opportunities

Ranu Toshniwal

@ranutoshniwal

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Creative marketer and designer with 4.5 years of experience.

India

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my marketing expertise to drive impactful results and contribute to a collaborative team environment.

I am an MBA graduate with a strong foundation in marketing and design, bringing over 4.5 years of experience in driving growth through innovative strategies and customer-centric approaches. My journey has taken me from being a Production Designer to a Startup Consultant, where I have honed my skills in campaign management, product launches, and data-driven decision-making.

At Audible GmbH, I successfully led end-to-end product launches and increased customer engagement by 25% through targeted email campaigns. My role involved collaborating with cross-functional teams to fulfill strategic objectives and utilizing data analytics to optimize marketing funnels. I thrive in dynamic environments where I can leverage my creativity and analytical skills to deliver impactful results.

Throughout my career, I have demonstrated a commitment to excellence, whether it’s improving website conversions by 20% at Sabyasachi Couture or leading user research initiatives at 2care.ai. I am passionate about transforming ideas into reality and continuously seek opportunities to innovate and grow within the marketing landscape.

Experience

Work history, roles, and key accomplishments

Current

Startup Consultant

Current

2care.ai

Feb 2024 - Present (1 year 4 months)

Transforming early-stage startup into market-ready MVP through product development and research. Led user research initiatives and competitive analysis to validate product-market fit, driving key product decisions.

Product Development User Research Competitive Analysis Wireframing

Amazon Outbound Marketing

Audible GmbH

Jun 2022 - Oct 2023 (1 year 4 months)

Led end-to-end product launches, increasing customer engagement by 25% through targeted email campaigns. Implemented campaign automation and conducted A/B tests, achieving a 15% increase in subscription conversions.

Campaign Management Email Marketing A B Testing Data Analysis Customer Engagement

Production Designer

Sabyasachi Couture Private Limited

Dec 2019 - Nov 2020 (11 months)

Improved website conversion by 20% through design optimizations and collaborated on production strategy with product and design teams, increasing efficiency by 40%.

Website Optimization Collaboration With Designers Project Management Email Campaigns

Product Design Supervision Associate

Shipra Karnani

Jul 2018 - Nov 2019 (1 year 4 months)

Led product conceptualization resulting in a new clothing line that boosted sales by 45%. Managed a team and utilized CRM systems to improve product iteration cycles.

Team Management Data Driven Development User Research

Admission Counselor

ApnaMBA.com

Feb 2018 - Jun 2018 (4 months)

Enrolled over 30 students into top business schools through targeted campaigns. Developed strategies to match student profiles with suitable programs, improving acceptance rates.

Campaign Development Strategy Development

Product Design and Development Intern

Dhanashree Electronics Ltd

Oct 2017 - Jan 2018 (3 months)

Supported product design and development with research and analysis, collaborating with the marketing team to implement customer feedback into product designs.

Product Design Research Analysis Customer Feedback Collaboration

Design Intern

Logitech Clothing Pvt.Ltd

Sep 2017 - Sep 2017 (0 months)

Assisted in creating sample designs based on trend forecasts and contributed to the development of locally-demanded product lines.

Sample Design Product Development

Education

Degrees, certifications, and relevant coursework

Berlin International University of Applied Sciences

Master of Business Administration, Business Administration

2021 - 2023

Grade: 1.7 CGPA

Thesis: The impact of AI-enabled CRM on marketing for small and medium-sized e-commerce businesses. Served as Student Council President, leading university-wide student and faculty activities and fostering teamwork and communication.