Shivam Rai

Booked 20+ qualified discovery meetings for client sales teams in 12 months by prospecting an average of 45 leads per day across LinkedIn, email and phone. A/B tested email subject lines, messaging and follow-up cadence, contributing to a client-reported 25% lift in reply rates.

Supported SEO and PPC initiatives within multi-channel campaigns to grow leads, website traffic and brand visibility. Assisted with SEM and performance-marketing optimization and campaign reporting.

Supported Facebook and Google Ads campaigns across Asia and Europe to drive engagement and lead generation. Tested email subject lines and audience segments to improve email open rates.

Supported the redesign of the CRM email strategy using A/B testing and customer segmentation to improve click-through rates. Built a customer segmentation framework enabling targeted, personalized lifecycle communications.

Generated and followed up on B2B leads and built partner relationships that improved campaign conversions and ROI by 10%. Contributed to 5% market share growth through data-driven outreach and brand-visibility activity at exhibitions.

MSc in International Marketing and Brand Management from NEOMA Business School, completed in April 2024.

Master in Management (MiM) from NEOMA Business School, completed in June 2022.

Bachelor of Business Administration (BBA) from BBD University, completed in July 2021.

Certification in Email Marketing and Inbound from HubSpot Academy.