MBmriganka bhattacharyya
@mrigankabhattacharyy
Experienced marketing strategist focused on brand growth and product adoption.
IndiaWhat I'm looking for
I am a passionate marketing strategist with a proven track record in building and executing strategic, cross-channel campaigns that drive product adoption and revenue growth. My experience spans both B2B and B2C marketing, where I have successfully developed audience-led narratives and collaborated with cross-functional teams to elevate brand experiences.
Throughout my career, I have led integrated campaigns that resulted in significant visibility and engagement growth. My ability to secure high-value sponsorships and optimize campaign performance has consistently improved marketing ROI. I thrive in fast-paced environments, balancing strategy with execution to deliver impactful results.
Experience
Work history, roles, and key accomplishments
Marketing Lead – Strategic Partnerships & Campaign Execution
Goldenbee Global School
Oct 2024 - Present (10 months)
Built and executed over 10 full-funnel campaigns for business and community audiences, including a 2,000+ attendee carnival. Drove a 25% increase in partner visibility by developing localized narratives and engagement initiatives.
Marketing Associate – Channel & Campaign Growth
EMVERSITY
May 2024 - Present (1 year 3 months)
Designed and implemented partner-led campaigns across 5+ marketing channels, resulting in a 15% ecosystem expansion. Created B2B communication materials and partner education programs, improving engagement KPIs by 10%.
User Impact & Field Research – Rural Markets
HelpAge India
Jan 2024 - Present (1 year 7 months)
Conducted 112 in-person surveys to understand audience behavior and experience, achieving 97% satisfaction metrics. Delivered insights to leadership that shaped strategic outreach planning and rural digital education programs.
Marketing & Sales Activation
Max-View Now
Nov 2023 - Present (1 year 9 months)
Secured 5 new B2B clients and created 8 high-intent lead conversions through strategic marketing activations. Produced campaign content, including customer video stories and executive presentations, raising engagement by 20%.
Strategic Marketing Intern – Growth & Alliances
ImpactGuru
May 2023 - Present (2 years 3 months)
Closed a strategic hospital partnership and generated 5+ qualified B2B leads, increasing pipeline by 30%. Improved messaging frameworks and sales decks, raising pitch closure rates by 10%.
Education
Degrees, certifications, and relevant coursework
Techno India Institute of Technology
Bachelor of Business Administration, Business Administration
2019 - 2022
Grade: 8.93 GPA
Graduated with an 8.93 GPA, placing in the top 5% of the class. Focused on Marketing Strategy, Data Analytics, and Consumer Psychology.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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