Open to opportunities

sakshi nikam

@sakshinikam

Message

Data-informed marketing professional driving growth through campaigns and product/content enablement.

India

Message

What I'm looking for

I’m looking for a role where I can run data-driven growth and enablement campaigns, use experimentation, and collaborate across sales, product, and marketing to deliver measurable revenue impact and consistent go-to-market storytelling.

I’m a results-driven marketing professional specializing in developing strategic campaigns that drive customer acquisition, engagement, and revenue growth across product portfolios. I combine data insights from analytics and market research with compelling storytelling and brand content to improve visibility and conversions.

In my recent roles, I’ve optimized marketing and sales enablement content using Showpad, used Optimizely for experimentation and workflow improvements, and supported go-to-market initiatives with consistent product messaging. I’ve also led growth and category strategies—delivering outcomes like 150% and 58% category growth, plus major free-to-paid conversion improvements—while collaborating cross-functionally with sales, product, design, and marketing teams.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager

Current

Apex Group Ltd

Oct 2025 - Present (6 months)

Managed marketing and sales enablement content in Showpad, improving content accessibility and alignment with product messaging. Used Optimizely to streamline workflows and supported experimentation while coordinating cross-functional stakeholders on go-to-market deliverables.

Showpad Optimizely Content Marketing Marketing Analytics Sales Enablement Stakeholder Management Go To Market

Growth Marketing Manager

Shework.in

Dec 2024 - Sep 2025 (9 months)

Led growth marketing and community initiatives for MAHA-POSH, increasing brand awareness and engagement through recurring series and targeted campaigns. Managed event execution, email and paid social campaigns, and tracked performance using analytics to optimize lead generation and reach.

Growth Marketing Email Marketing Paid Social LinkedIn Marketing Analytics Lead Nurturing Campaign Management Brand storytelling Excel Google Analytics

Associate Manager

Physics Wallah

Dec 2023 - Sep 2024 (9 months)

Drove category marketing strategy using sales data and market trends, achieving 150% and 58% growth across online business categories. Improved free-to-paid conversion by 85% and 70% via customer-feedback-driven social content and data-informed reporting with Power BI, Excel, and SQL.

Category Marketing Conversion Optimization Customer Segmentation Power BI Excel SQL Forecasting Social Media Strategy

Associate Category Manager

Unacademy

Jun 2023 - Nov 2023 (5 months)

Refined category strategy using learner feedback and market trends, increasing unique users by 51% and free subscribers by 117%. Managed portfolio, pricing, and targeted social campaigns while conducting competitor analysis and cost optimization to support scalable growth.

Category Strategy Market Research Customer Segmentation Pricing Strategy Product Portfolio Management Competitor Analysis

Audit Associate

Jio-Embibe

Jun 2022 - Apr 2023 (10 months)

Created and maintained error tracking reports and KPIs using advanced Google Sheets automation to improve operational accuracy. Conducted SEO analysis to enhance YouTube channel visibility and managed quality processes aligned with SOPs and content guidelines.

Google Sheets KPIs Automation Error Tracking SEO Analysis YouTube Optimization

Quality Analyst

Unacademy

Nov 2020 - Mar 2022 (1 year 4 months)

Owned end-to-end quality operations by enforcing SOPs and conducting structured reviews to maintain delivery standards. Analyzed vendor performance, mentored external partners, and acted as a stakeholder liaison to proactively resolve issues using analytics and continuous improvement.

Quality Operations Stakeholder Management Mentoring Analytics Process Optimization