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@kshashwatsaini
Aspiring marketing professional with expertise in AI-driven strategies.
As a passionate marketing professional, I have honed my skills through diverse experiences in startups and established companies. Currently, I am part of the Founders' Office at GetCrux, a Y Combinator-backed startup, where I contribute to finance, marketing, and growth strategies. My efforts have led to a remarkable 2.5X increase in monthly demo calls and significant engagement through product launches.
Previously, I interned at Blinkit (Zomato), where I achieved a 10X growth in Brand Insights ARR, showcasing my ability to drive B2B vertical growth. My journey also includes impactful roles at Multiply.club, where I developed content strategies that resulted in increased user retention and engagement. I thrive in dynamic environments and am committed to leveraging my skills to create meaningful marketing solutions.
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Work history, roles, and key accomplishments
GetCrux
Jun 2024 - Present (1 year 5 months)
Working directly with the founders at GetCrux, an AI Performance Marketer startup, focusing on finance, admin, legal, sales, and marketing strategies. Achieved significant growth in demo calls and managed product launches, user engagement, and compliance operations.
Blinkit (Zomato)
Oct 2023 - Jun 2024 (8 months)
As a Category Monetisation Intern at Blinkit, I scaled Brand Insights ARR by 10X through acquiring over 200 brands. I created content for B2B product adoption and managed cross-functional coordination for campaigns.
Multiply.club
Feb 2023 - Oct 2023 (8 months)
As a Marketing Intern at Multiply.club, contributed to content strategy and engagement metrics. Authored numerous content pieces, scripted videos, and created push notifications, significantly enhancing user retention and engagement.
Degrees, certifications, and relevant coursework
Bachelor of Management Studies, Management Studies
2021 - 2024
Grade: 6.85/10
Activities and societies: Led the Entrepreneurship Cell, consulted NGOs on various projects, and developed business operation templates.
Pursued a Bachelor of Management Studies with a major in Marketing. Served as President of the Entrepreneurship Cell, leading over 100 members and organizing events focused on product development and marketing. Initiated a project called Pixapages, generating revenue through business operations templates.
Software and tools used professionally
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