Ram Prasad
@ramprasad1
I build B2B SaaS go-to-market strategies that generate pipeline, revenue, and sales-ready demand.
IndiaWhat I'm looking for
At HCL Software, I own end-to-end go-to-market strategy for HCL BigFix SaaS, shaping buyer personas, messaging, positioning, launch packaging, and sales enablement across the customer journey.
I've driven multi-channel demand generation through ABM, Google Ads, email nurture, organic, webinars, and content syndication, generating $2M+ in closed revenue, 500+ qualified trials, and 500+ MQLs. My work on competitive positioning, comparison pages, and user journey mapping improved trial-to-lead conversion by 50%.
I also lead SEO and paid search execution, authoring 40+ B2B SEO blogs and optimizing campaigns through CAC and ROAS tracking. I partner closely with Product, Engineering, field teams, leadership, analysts, SDRs, and sellers to align GTM with product roadmaps and equip teams with battle cards, sales plays, demo assets, and training.
Before product marketing, I delivered operational storytelling and cross-functional improvement work at Jindal Stainless, contributing to INR 70 lakh in annual cost savings, a 20% maintenance-efficiency improvement, and a 25% reduction in workplace accidents.
Experience
Work history, roles, and key accomplishments
Owned end-to-end go-to-market strategy for HCL BigFix SaaS, defining personas, messaging frameworks, and positioning across buyer journey stages. Drove multi-channel demand generation generating $2M+ in closed revenue and 500+ MQLs.
Led end-to-end workflow mapping of SAP S/4 HANA PM modules across Log-Ops, EDI, and Accounting. Built a dynamic staffing dashboard optimizing 25+ PM resources and crafted SAP training manual synthesizing inputs from 3+ senior project managers.
Associate Manager
Jindal Stainless Limited
Jan 2021 - Jun 2022 (1 year 5 months)
Led cross-functional stakeholder alignment and data storytelling initiative, translating operational insights into executive-ready narratives that drove decision-making and delivered INR 70 lakh in annual cost savings. Achieved 20% improvement in maintenance efficiency and 25% reduction in workplace accidents through structured SOP implementation.
Education
Degrees, certifications, and relevant coursework
Faculty of Management Studies, University of Delhi
Master of Business Administration, Marketing
2022 - 2024
Grade: CGPA 7.28
Activities and societies: Best Research Project (1/23); Analytics/Ops; Jr. Club Head, Aarohan FMS
MBA in Marketing with a CGPA of 7.28, ranking in the top 10% for enterprise B2B SaaS.
National Institute of Technology Jamshedpur
Bachelor of Technology, Electrical and Electronics Engineering
2016 - 2020
Grade: CGPA 8.44
Activities and societies: Team Member, Ojass Tech Fest
B.Tech in Electrical and Electronics Engineering with a CGPA of 8.44, ranking in the top 10%.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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