RR

Open to opportunities

Rahul Ramesh

@rahulramesh

Product marketing manager who turns positioning and launches into measurable revenue growth for B2B and consumer brands.

What I'm looking for

I’m looking for a product marketing role where I can own positioning-to-launch execution, partner closely with product and sales, and use data + AI to improve funnels, competitive clarity, and measurable pipeline.

I’m a product marketing manager with 3 years across B2B SaaS and consumer brand strategy, backed by a 2025 PGDM in Marketing from SPJIMR. I move from positioning to launch by pairing user insight research with KPI measurement and cross-functional execution with product management, finance, sales, and web teams.

At HCLSoftware, I’ve grown a self-serve sales channel from zero to $20K revenue across 60 orders in 7 months by defining pay-per-scan pricing and packaging. I also owned marketplace page architecture, positioning, and a three-step buyer journey—then improved purchase funnel conversion by ~20% by launching an end-to-end digital sales channel and resolving 5+ tracking and user experience issues.

I’ve equipped sales with competitive intelligence by building battlecards covering 8 competitors and contributed to a $1M+ opportunity pipeline through ABM-style campaigns. I’m also streamlining go-to-market execution with AI—building a Gemini-powered 7-stage Q&A tool and leading deployment of an AI chatbot across product pages.

Experience

Work history, roles, and key accomplishments

HS

Current

Product Marketing Manager (AppScan)

Current

May 2025 - Present (1 year 3 months)

Own product marketing from positioning through launch for AppScan, including pricing/packaging and go-to-market execution. Improved the digital buy flow and built competitive sales enablement, alongside deploying AI tooling to streamline sales preparation.

Go To Market Strategy Positioning And Messaging Pricing And Packaging Product Launch Marketplace Page Positioning Digital Sales Competitive Intelligence Sales Enablement Lead Generation Objection Handling User Interviews AI Workflow Automation Prompt Design

AL

Marketing Associate

Appointy Information Technology Pvt. Ltd.

May 2021 - May 2023 (2 years)

Led demand generation and SEO/landing-page optimization to grow website traffic and signups for a scheduling platform operating across 110+ countries. Improved analytics and KPI reporting by migrating pages to Google Analytics 4 and building a centralized metrics database.

Demand Generation SEO Operations Landing Page Optimization A B Testing Google Analytics KPI Tracking Marketing Analytics

Education

Degrees, certifications, and relevant coursework

SS

S.P. Jain Institute of Management & Research (SPJIMR)

PGDM, Marketing Management

2023 - 2025

Completed a PGDM in Marketing Management at SPJIMR from 2023 to 2025.

VV

Vellore Institute of Technology (VIT)

Bachelor of Technology, Mechanical Engineering

2017 - 2021

Completed a B.Tech in Mechanical Engineering at VIT from 2017 to 2021.

Tech stack

Software and tools used professionally

Google Analytics

HubSpot

Gemini

Ahrefs

SEMrush

Mapped

ZoomInfo

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