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Aditya Gautam

@adityagautam3

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Senior B2B product marketing manager building full-funnel growth from 0 to 1.

India

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What I'm looking for

I’m looking for a B2B marketing role where I can own full-funnel strategy and execution, build GTM infrastructure from 0-to-1, and partner closely with product and sales to drive measurable pipeline across owned, earned, and paid channels.

I’m a marketing manager and product marketing leader with 8+ years running full-funnel programs for B2B products—from ICP research and positioning to campaigns, content, and sales enablement. I’m comfortable owning strategy and execution together, with a track record of building marketing infrastructure from scratch.

As the founding marketing manager at AskEnola, I led the 0-to-1 GTM strategy: positioning, messaging architecture, ICP segmentation, and pricing research for a conversational analytics platform. I ran 70+ customer discovery interviews and competitor tear-downs, launched integrated LinkedIn (organic + paid), email, and landing-page campaigns, built core GTM infrastructure, and influenced $500K–$1M in potential opportunity through 100–150 target accounts and 50+ qualified demo conversations.

At Zeta, I supported GTM and execution for CLOU, helping drive awareness and adoption that resulted in a 40% increase in product sign-ups and 50Cr in disbursed credit within 6 months post-launch. I also applied inbound marketing to deliver blogs, website content, and landing pages that achieved a 25% increase in organic traffic and a 20% lift in lead-to-MQL conversion, while advising multiple partners on product and content marketing strategies.

Earlier, I delivered measurable launch and growth outcomes at Open Financial Technologies and Pixart Technologies—exceeding launch targets, increasing SQLs and branded search, improving conversion and engagement, and supporting multi-channel promotional initiatives. With certifications in Scrum Master and Semrush SEO, I bring structured execution, sharp messaging, and analytics-driven iteration to every go-to-market motion.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

AskEnola

Apr 2025 - Present (1 year 2 months)

Led AskEnola’s 0-to-1 GTM, owning positioning, messaging architecture, ICP segmentation, and pricing research for a conversational analytics platform. Drove early pipeline by building ~100–150 target accounts and qualifying 50+ demos, influencing $500K–$1M in potential opportunity.

GTM Strategy Product Positioning ICP Segmentation Pricing Research Campaign Management Sales Enablement Lead Qualification LinkedIn Ads Content Strategy

Marketing Consultant

Zeta

Apr 2023 - Apr 2025 (2 years)

Supported GTM strategy and execution for CLOU, driving awareness and adoption that increased product sign-ups by 40% and delivered 50Cr in disbursed credit within 6 months post-launch. Improved funnel performance with 25% higher organic traffic and 20% lift in lead-to-MQL conversion.

GTM Execution Market Research Inbound Marketing Email Marketing Landing Pages Stakeholder Management Content Strategy Lead To MQL Optimization

Content Marketer

Open Financial Technologies

Dec 2021 - Apr 2023 (1 year 4 months)

Developed and executed go-to-market strategy for a credit offering targeting D2C businesses, contributing to a 15% overachievement of launch disbursement targets. Grew demand with 40% more SQLs, 4x branded search growth and 50% higher website sessions for OpenMoney, plus 10M+ impressions and 35% lift in app installs during an IPL campaign window.

Go To Market Planning Content Marketing Sales Enablement Branded Search PPC Email Marketing Landing Page Optimization Competitive Research

Product Marketing Manager

Pixart Technologies

Dec 2019 - Dec 2021 (2 years)

Owned B2B and B2C marketing strategy for a niche product, increasing paying customers by 35% and recurring revenue by 40% over 18 months. Improved acquisition performance with 30% higher CTR and 25% lower CPA, and grew website traffic by 60% with engagement up 85%.

Product Marketing GTM Planning Performance Marketing Conversion Optimization Competitive Analysis Sales Enablement

Copywriter

MTLB India

Apr 2017 - Dec 2019 (2 years 8 months)

Created multi-channel content and copy for B2B and B2C brands, supporting early-stage demand generation for an in-house SaaS product with 4x inbound leads and 30% trial signup growth over 12 months. Drove traffic growth up to 100,000 visitors via targeted content and distribution, and increased social followers by 700% primarily on LinkedIn.

Copywriting Content Marketing Brand Messaging Lead Generation Distribution Strategy Social Media Content B2B Marketing B2C Marketing

Software Developer

Tally Solutions

Jun 2016 - Feb 2017 (8 months)

Contributed to Tally ERP functionality with GST-compliance, leveraging a technical background to support credible engagement with product and engineering stakeholders in GTM discussions.

Software Development Product Support Engineering Coordination Documentation