Open to opportunities

Rajit Rathore

@rajitrathore

Healthcare digital marketing leader driving brand trust, performance growth, and measurable revenue outcomes across full-funnel campaigns.

India

Message

What I'm looking for

I’m looking for a role where I can own full-funnel healthcare brand + performance growth, lead cross-functional teams, and use data-backed creative and dashboards to improve CAC/CPL, conversions, and revenue—open to Gurugram-based hybrid work.

I’m a healthcare-focused digital marketing professional with 7+ years of experience building end-to-end brand communication and performance marketing. I’ve led trusted growth for brands across Atulaya Healthcare and Medall Healthcare, and now own full brand communication & performance marketing strategy for VLCC Institutes across India.

I’m strong at turning creative into measurable results—managing Rs.1Cr+ monthly budget, optimizing CAC and CPL, and strengthening full-funnel performance from Ads to Landing Page, CRM, Footfall, and Conversion. I build executive dashboards and performance frameworks, and I’m hands-on with local SEO and hyperlocal acquisition strategies.

Across my roles, I’ve scaled revenue from Rs.38L to Rs.1.5Cr+ monthly, reduced CPL by 60–65% (Rs.400 to Rs.132), and driven major launches with integrated paid + organic storytelling. I lead cross-functional alignment (sales, call centre, creative, and agencies), manage creative and reporting with clear POV, and back decisions with data to push the right ideas upward.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager - Digital Marketing

Current

VLCC Health Care Ltd.

Jan 2026 - Present (4 months)

Owns end-to-end brand communication and performance marketing strategy for VLCC Institutes across India, ensuring creative and social output aligns with brand tone. Manages Rs.1Cr+ monthly budget and optimizes CAC/CPL across the full funnel (Ads to Landing Page to CRM to Footfall).

Brand Strategy CAC CPL Optimization Agency Management

Senior Digital Marketing Specialist

Medall Healthcare

Aug 2024 - Oct 2025 (1 year 2 months)

Owned Medall’s digital presence end-to-end, scaling monthly revenue from Rs.38L to Rs.1.5Cr+ through full-funnel optimization. Reduced CPL by 60–65% (Rs.400 to Rs.132) and improved conversion rate from 29% to 51%, while also launching a Flexi Health Package that generated Rs.50L/month revenue in 90 days.

Social Media Marketing Performance Marketing Google Ads Meta Ads Funnel Optimization WhatsApp Automation Landing Page Optimization Agency Management

Digital Marketing Specialist

Atulaya Healthcare

Dec 2021 - Aug 2024 (2 years 8 months)

Managed Atulaya’s complete digital footprint across 20+ North India locations, maintaining brand consistency across social, creatives, and campaigns. Scaled Instagram from 3K to 10K followers and improved paid+funnel performance, generating 1,000–3,000+ leads/month and Rs.10L–25L+ revenue/month, including Rs.1Cr+ revenue from the 'Sunday ke Sunday' campaign in 4–5 months.

Social Media Marketing Influencer Marketing Google Ads Meta Ads WhatsApp Marketing CRM Automation Lead Generation Local SEO

Digital Marketing Consultant

Vcan Overseas Consultants

Jan 2021 - Dec 2021 (11 months)

Built an SEO-first WordPress website and executed on-page/off-page SEO to improve organic rankings and traffic. Managed Google Ads for immigration lead generation and delivered ongoing performance insights and optimizations.

Off Page SEO WordPress Google Ads Analytics Reporting Lead Generation Performance Optimization

Sales & Logistics Team Lead

Livo Universal

Aug 2018 - Jan 2021 (2 years 5 months)

Led a team of 8 members and reported to the MD and founders while driving daily revenue growth. Scaled daily revenue from Rs.50K to Rs.1.5L (3X) and achieved Rs.1.3L as the highest single-day sales figure.

Team Leadership Revenue Growth Performance Management Reporting To Leadership Sales Process Optimization