Asmita Pandey

1. Led growth and performance marketing initiatives, generating ₹25 Cr+ revenue via digital platforms
2. Planned and executed high-volume lead generation campaigns, delivering 1300–1500 qualified leads per month across Meta, IndiaMART, WhatsApp, and Google platforms.
3. Built and scaled end-to-end lead management funnels, improving marketing–sales alignment and lead conversion efficiency.
4. Spear

1. Driving multi-channel digital strategies for a ₹1 Cr + annual portfolio across podcasting, patient platforms, and AI solutions.
2. Built the health podcast Beyond the Pill from scratch — 60+ shoots, pan India coverage, expert-led.
3. Developed Swasth365 (for patients & doctors), now a key awareness + engagement initiative across platforms.
4. Led the chatbot upgrade to a multilingual AI version

1. Led digital presence for a retail chain scaling from 75K to 350K+ followers organically.
2. Managed ₹3 cr ad budget — from influencer marketing to paid social and festive campaigns.
3. Co-created a viral collab with Paradyes (Shark Tank India), bringing in 5K+ followers in a week.
4. Delivered a brand campaign with celebrities Rupali Ganguly & Gaurav Khanna to make MR.DIY a “neighbourhood brand

1. Worked on OTT marketing for Amazon Prime (Sherni, Cold Case, Narappa), delivering campaigns from teaser to post-release buzz.
2. Created reels that clocked 1M–10M views for movie promotions — appreciated by clients.
3. Managed digital assets for major brands like RSVP, Red Chillies & Roy Kapur Films. Also pitched and strategized for brands like Tyaani, Whiskers, and Hyundai Mobis.
4. Closely wo

1. Took Instagram from 5K to 50K+ followers organically through micro-influencer collabs.
2. Launched seasonal contests and UGC campaigns that boosted engagement by 35–40%.
3. Owned community management, handling 5K+ customer queries with brand voice consistency.
4. Created 300+ creatives and 500+ captions to build ongoing engagement and discoverability.
5. Collaborated with 3000+ influencers on b

• Adapted design concepts to different media formats, including web, social media, print, and video
• Managed the company’s social media accounts, resulting in a 56% increase in followers
• Analyzed media coverage and social media analytics to measure the success of
campaigns and adjust strategies accordingly
• Wrote press releases, newsletters and media advisories that increased social media
enga

1. Worked on various FMCG brands (Surf excel, Patanjali, Godrej no. 1) for increasing brand visibility on all social media channels.
2. Assisted in community management by responding to comments, messages, and inquiries.
3. Conducted research on industry trends, competitors, and best practices to inform content strategy.
4. Monitored social media trends, identified opportunities, and proposed crea