Open to opportunities

Manoj Kumar Mehta

@manojmehta

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Performance marketing specialist optimizing ROI through manual paid media and lead-gen CRO.

India

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What I'm looking for

I’m looking for a performance marketing role where I can own manual campaign strategy, budget allocation, and CRO—using clean tracking (GA4/CAPI/UTMs) to deliver measurable ROI and scalable lead-gen growth in a data-driven team.

I’m a performance marketing specialist with 8+ years of combined marketing experience, including 3+ years managing high-investment, fully manual paid media campaigns across Google Ads, Meta Ads, and LinkedIn—without relying on Advantage+ or automated campaign types. I focus on deep audience research, conversion optimization, and budget management across multi-account portfolios to consistently beat platform-reported peer medians.

I’ve delivered standout results like reducing Cost Per Lead from $45 to as low as $3.08 (36% below Meta’s category benchmark) while scaling profitable spend across real estate, sports/education, healthcare, and e-commerce. I build campaign architecture, run creative and audience testing, implement GA4 + Meta CAPI + UTM tracking, and optimize event match quality to improve attribution and reduce reporting time by 60%.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Executive

Current

WeFive Solutions

Jul 2025 - Present (1 year)

Managed 6+ Google Ads accounts (and Meta Ads/LinkedIn campaigns) with CA$9.5K+ monthly budgets; achieved CA$0.98 CPC (64% below benchmark), 749K+ impressions, 6.8K clicks, 164 leads at CA$3.08 CPL, and reduced reporting time by 60% using GA4, GTM, Meta Pixel, CAPI & UTM tracking.

Current

Social Media & Performance Manager

Current

iKshana Productions

Oct 2024 - Present (1 year 9 months)

Scaled brand reach to 5M+ views on Unsplash, ranked in the Top 10% of contributors, generated 21,977+ downloads, and increased Instagram Reel reach from 1K to 104K. Managed content strategy, community growth, content calendars, analytics, paid campaigns, and multi-platform branding.

Social Media Strategy Unsplash Content Distribution Instagram Reels Hashtag Research Performance Metrics Analytics

SEO & Performance Marketing Specialist

Platinum Infotech (Ecofynd)

Aug 2024 - Jun 2025 (10 months)

Built SEO strategy for Shopify eCommerce and supported Google Ads/Meta Ads; improved organic visibility across 500+ product categories, researched 100+ keywords, published 50+ SEO blogs, achieved 100/100 Lighthouse SEO, grew Instagram to 177K+ followers, and optimized technical SEO, CRO, and analytics using GA4, GSC, SEMrush, Ahrefs and Screaming Frog.

Assistant Marketing & Billing Executive

Apollo Hospitals International Ltd.

Nov 2018 - Oct 2023 (4 years 11 months)

Generated 21,000+ patient leads over 5 years by planning and executing integrated digital and offline healthcare marketing, managing Facebook Lead Generation campaigns with demographic/behavioral targeting, running promotional events/health camps, and handling billing operations including insurance claims and financial documentation.