Open to opportunities

Yugandhar P

@yugandharp

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Results-driven Senior Digital Marketer with 6+ years of experience.

India

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What I'm looking for

I am looking for a leadership role that fosters innovation and growth, where I can leverage my analytical skills and strategic planning to drive impactful marketing initiatives.

I am a results-driven Senior Digital Marketer with over six years of experience in conceptualizing, executing, and optimizing multi-channel marketing strategies. My expertise spans across Paid Media, Social Media Marketing, SEO, and Media Planning. I have a proven track record of increasing brand visibility and delivering measurable outcomes for global brands in fast-paced environments.

In my current role as a Digital Marketing Team Lead, I lead a cross-functional marketing team to optimize paid media campaigns across various platforms, including Google and Meta. I have successfully managed relationships with multiple U.S. marketing agencies, guiding strategy and execution for top brands. My strategic approach has resulted in significant ROI improvements, including a 160% increase for a healthcare e-commerce product campaign.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Team Lead

Current

Responsive Media Tech Services

Feb 2024 - Present (1 year 4 months)

Led and mentored a cross-functional marketing team to optimize paid media campaigns across various platforms. Managed relationships with U.S. marketing agencies, guiding strategy for top brands and achieving a 160% ROI for healthcare e-commerce products.

Paid Media Campaign Optimization Google Ads Budget Management ROI Analysis Team Leadership Data Driven Decision Making Conversion Funnels

Senior Paid Media Marketing Executive

Pinstorm Technologies

Mar 2023 - Jul 2023 (4 months)

Implemented A/B testing and conversion rate optimization strategies, achieving an 8.9% engagement rate on a viral campaign. Managed multiple SEM and Meta campaigns, generating 210% more leads and maintaining 100% budget pacing.

A B Testing Conversion Rate Optimization SEM Google Analytics Campaign Management Performance Dashboards Lead Generation Negotiation

Marketing Executive

Stirred Creative

Jan 2022 - Jan 2023 (11 months)

Managed a $3.5M marketing budget, executing campaigns that increased footfall by 50% and ticket sales by 200%. Led SEO strategies resulting in a 78% increase in organic traffic and developed influencer partnerships to navigate branding regulations.

Budget Management SEO Strategy Campaign Execution Influencer Marketing Keyword Analysis

Senior Digital Marketing Executive

Valuates Reports

Mar 2019 - Apr 2022 (3 years 1 month)

Drove a 22% YoY increase in organic lead generation through on-page SEO optimizations. Mentored interns, enhancing team productivity and redesigned landing pages to boost conversion rates by 27%.

SEO Optimization Lead Generation Mentoring UX Design Google Ads Analytics Competitor Analysis

SEO Executive

Digicia Technologies

Jun 2018 - Mar 2019 (9 months)

Resolved critical technical SEO issues, improving client site indexing and organic rankings. Developed tailored SEO roadmaps, driving a 45% increase in organic revenue for e-commerce clients.

Technical SEO Indexing Client Management Performance Tracking Analytics

Education

Degrees, certifications, and relevant coursework

Jawaharlal Nehru Technological University

Bachelor's Degree, Mechanical Engineering

2013 - 2017

Completed a Bachelor’s Degree in Mechanical Engineering, focusing on the principles of engineering design, thermodynamics, and materials science. Developed strong analytical and problem-solving skills through hands-on projects and coursework.