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Samriddhi Ramawat

@samriddhiramawat

Growth marketing consultant for healthcare and consumer brands who grew organic engagement 3x–5% through Instagram-led systems.

India

Message

As an Independent Growth Marketing Consultant, I work with healthcare and consumer brands on digital growth, content strategy, social media and performance marketing. I built Instagram-led engagement systems that drove 3x–5x organic engagement growth and increased profile reach by 40%+.

At Frimline Pvt. Ltd., I led brand, D2C and digital growth strategy for healthcare and wellness brands, supporting product launches, GTM strategy and market repositioning. My work included campaigns that generated 2M+ impressions and a 45% increase in engagement, alongside efforts that improved online sales visibility by 30%+.

Experience

Work history, roles, and key accomplishments

Current

Independent Growth Marketing Consultant

Current

Self Employed

Oct 2024 - Present (2 years)

Led digital growth, content strategy, social media and performance marketing for healthcare and consumer brands. Built Instagram-led engagement systems driving 3x–5x organic engagement growth and 40%+ increase in profile reach.

Digital growth Content Strategy Social Media Performance Marketing Instagram AI Assisted Workflows

Senior Manager – Brand & Digital Marketing Strategy

Frimline Pvt. Ltd.

Aug 2022 - Sep 2024 (2 years 1 month)

Led brand, D2C and digital growth strategy for healthcare and wellness brands across SEO, influencer marketing, content, social media and paid campaigns. Managed monthly marketing budgets exceeding ₹50L per brand and improved lead quality leading to 6% increase in revenue.

Brand Strategy D2C Marketing Digital growth SEO Influencer Marketing Content Marketing Social Media Paid Media Campaigns Amazon Flipkart JioMart 1MG YouTube GTM Strategy

Senior Manager – Business Strategy (Digital Marketing)

Emcure Pharmaceuticals

Dec 2021 - Jul 2022 (7 months)

Managed digital marketing strategy for 15+ healthcare brands with more than Rs 100 Crores per month in revenue across SEO, PPC, webinars, email marketing and omnichannel campaigns. Strategized AR-led phygital awareness campaigns engaging 8,000+ doctors and reaching 10M+ women annually.

Digital Marketing Strategy SEO PPC Webinars Email Marketing Multichannel Campaign Management AR Phygital Healthcare Marketing

Independent Freelance Marketing Consultant & Upskilling

Self Employed

Apr 2020 - Nov 2021 (1 year 7 months)

Delivered freelance consulting projects across branding, digital marketing, website strategy and content marketing. Expanded expertise across SEO, paid marketing, automation tools and integrated digital campaign execution.

Branding Digital Marketing Website Strategy Content Marketing SEO Paid Marketing Automation Tools

Senior Brand Marketing Manager

Lendingkart Technologies Pvt. Ltd.

Feb 2019 - Mar 2020 (1 year 1 month)

Led integrated brand and digital marketing initiatives for MSME-focused fintech business across online and offline channels. Managed SEO, SEM, influencer marketing and paid campaigns contributing to 30%+ growth in digital engagement.

Brand Marketing Digital Marketing SEO SEM Influencer Marketing Paid Media Campaigns Media Planning

Manager

ICICI Bank Ltd.

May 2017 - Aug 2018 (1 year 3 months)

Managed assessment of 45+ business accounts across FMCG, education, media and entertainment sectors. Conducted market research, competitor analysis and strategic business assessments for senior management decision-making.

Business Assessment Market Research Competitive Analysis strategic analysis Stakeholder Coordination

Management Intern

KPMG Advisory

Apr 2016 - May 2016 (1 month)

Conducted primary and secondary research on economic impact factors related to infrastructure and port development projects. Worked on strategic analysis and regional development case studies across India and international markets.

Primary Research Secondary Research Economic Impact strategic analysis Case Studies