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sadhavi mishra

@sadhavimishra

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Senior marketing and digital transformation leader driving full-funnel growth with data, brand, and AI.

India

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What I'm looking for

I’m looking to lead full-funnel global marketing—brand, digital, PR, investor relations, and media operations—using AI-native, data-driven execution. I want ownership of pipeline growth, board-ready analytics, and cross-functional leadership that scales teams and campaigns.

I’m a dynamic Senior Marketing & Digital Transformation Leader with 12+ years of cross-industry experience across Digital Marketing, Brand Strategy, Performance Marketing, Content Marketing, PR, Social Media, Investor Relations Marketing, Media Operations, and emerging technology ecosystems. I’ve helped teams scale B2B and B2C growth using integrated marketing, demand generation, and data-driven customer acquisition across India, the US, the UK, and UAE/GCC.

In my current role at Krystal Integrated Services Ltd., I lead end-to-end integrated marketing functions—from digital strategy and brand management to PR, social, investor relations marketing, media operations, and UI/UX optimization. I’ve increased B2B lead pipelines by 3x and improved blended marketing ROI by 60%, while directing 150% YoY social media engagement growth and delivering a 40% increase in website conversions through CRO optimization and analytics.

I also bring brand launch, governance, and execution depth: I conceptualized and launched “Taskmaster,” scaling to 1,000+ app users and D2C customers within 60 days, and I build executive-ready reporting using GA4, HubSpot, and CRM analytics for board presentations and quarterly business reviews. Across my leadership journey, I’ve managed multi-channel campaigns, built high-performing cross-functional teams, and strengthened investor and stakeholder communication, including Independent Director Certification (IICA – 94%).

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager - Digital

Current

Krystal Integrated Services Ltd.

Jan 2024 - Present (2 years 5 months)

Led end-to-end integrated digital, brand, PR, social, investor relations, and media operations; grew B2B lead pipeline 3x and improved blended marketing ROI by 60%. Drove 150% YoY social engagement growth and delivered 40% higher website conversions via UI/UX and CRO optimization, while launching a consumer brand to 1,000+ users within 60 days.

Digital Marketing Strategy Brand Strategy SEO SEM UX Optimization Social Media Management

Subject Matter Expert & Brand

BYJU’S Future School

Apr 2020 - Jul 2021 (1 year 3 months)

Delivered 400+ live global learning sessions to drive learner engagement, customer acquisition, and brand growth across coding and math. Generated INR 30L+ in B2C revenue and improved student retention by 25% through curriculum redesign and educator mentoring.

Customer Acquisition Consultative Selling Instructional Design Mentoring

Curriculum & Instructional Designer

HCL Learning Ltd.

Mar 2016 - Sep 2020 (4 years 6 months)

Designed and developed 100+ instructional learning modules and digital content solutions, collaborating with SMEs, developers, graphics teams, and stakeholders for quality delivery. Reduced production timelines by 30% through workflow optimization while completing QA reviews, compliance checks, and risk mitigation.

Instructional Design Digital Content Development Storyboarding SME Quality Assurance Risk Mitigation Workflow Optimization Project Reporting

Division Manager - Marketing & Brand

Lupin Ltd.

Jun 2013 - Jun 2015 (2 years)

Managed division-level marketing and business development for a portfolio of 64 healthcare products, including doctor engagement programs, product showcase events, and distribution partner operations. Owned INR 1.2 Cr division P&L, led 200+ product trainings, and achieved 120% of sales targets through field marketing, PR, and incentive-driven promotions.

Healthcare Marketing Division P&L Ownership Field Marketing Sales Operations Medical Training CME Enablement Market Penetration Stakeholder Relationship Management

Project & Product Manager - SaaS

Harbinger Systems

Jan 2009 - Jan 2011 (2 years)

Managed full-cycle SaaS and eLearning project delivery for Fortune 500 clients with budgets exceeding INR 4 Cr, ensuring 100% on-time delivery and SLA compliance with zero escalations. Improved team velocity by 35% and reduced rework by 20% by applying Agile/Scrum and leading distributed cross-functional global teams.

SaaS Delivery Agile Scrum Jira Stakeholder Management SLA Risk Assessment Cross Functional Team Leadership