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Shathyan Raja

@shathyanraja

Growth marketer across consumer apps and ecommerce who grew VidStatus to 50M+ users and scaled revenue to $450K+ monthly.

India

Message

At Quvideo, I grew VidStatus from 0 to 50M+ users in India in two years, managing paid acquisition across Meta, Google, TikTok, and other channels. I also ran segmented lifecycle campaigns that achieved 30% D1 retention.

At Loco, I owned user acquisition, retention, and revenue for the live game-streaming app, helping grow its user base to 35M+ and lift Day-7 retention by 15%. At Starmerx, I scaled monthly eCommerce revenue from about $200K to more than $450K in three months at 4.5x ROAS.

Experience

Work history, roles, and key accomplishments

Marketing Consultant

InnoHive

Dec 2025 - Apr 2026 (4 months)

Drove 0-to-1 growth for Tradeiator, acquiring 10K+ registered users with 65% participating in trading contests. Designed contest mechanics with influencers and optimized landing pages across geographies and verticals.

User Acquisition Brand Building Contest Design Influencer Marketing Landing Page Optimization Conversion Rate Optimization

Growth Head

Dolami Inc.

Jul 2024 - Jun 2025 (11 months)

Owned end-to-end growth for the Avatown marketplace, acquiring 1,000+ creators and 50K+ registered users. Reduced buyer CAC from $3.5 to $2.5 and grew the Avatar Studio community to 2M+ users.

User Acquisition Community Building Creator Marketing Paid Advertising Referral Programs Marketplace Growth

Senior Digital Marketing Manager

Loco

Sep 2020 - Dec 2023 (3 years 3 months)

Grew user base to 35M+ across India, SEA, and MENA through paid and organic channels. Reduced CAC by 17%, increased D0 install-to-watch conversion by 23%, and lifted Day-7 retention by 15%.

User Acquisition Retention Marketing Lifecycle Marketing ASO Paid Advertising CRM CleverTap Mo Engage Appsflyer Amplitude Cohort Analysis Push Notifications

Senior Digital Marketing Manager

Starmerx

Aug 2019 - Aug 2020 (1 year)

Scaled monthly revenue from ~$200K to $450K+ at 4.5x ROAS. Improved PDP-to-cart conversion by 26% and cart-to-purchase by 12% through SEO, content marketing, and full-funnel optimization.

Google Ads Shopping Performance Max Meta Ads Retargeting SEO Content Marketing Funnel Optimization ROAS optimization

Senior Digital Marketing Manager

Quvideo

Oct 2017 - Aug 2019 (1 year 10 months)

Scaled VidStatus from 0 to 50M+ users in 2 years, managing ~$15K/day ad spend. Achieved 30% D1 retention and drove ASO for high-value keywords.

User Acquisition Paid Advertising ASO Retention Marketing Meta Ads Google Ads TikTokAds

Head of Digital Marketing

Proven Logic

Jun 2014 - Jul 2016 (2 years 1 month)

Directed multi-channel digital marketing, increasing landing page conversion by ~15% and sales-qualified lead conversions by 28%. Cut time-to-first-call by 42%.

Digital Marketing Campaign Optimization Landing Page Optimization Lead Generation Conversion Rate Optimization