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Rishabh Batheja

@rishabhbatheja

Marketing leader with 8.5+ years driving CAC-efficient full-funnel growth across performance, lifecycle, and GTM strategy.

India

Message

What I'm looking for

I’m looking for a leadership role where I can own full-funnel growth—performance + demand gen + lifecycle—run data-driven attribution and CRO, and scale CAC-efficient revenue with a strong cross-functional team.

I’m a marketing leader with 8.5+ years of experience spanning performance marketing, demand generation, lifecycle marketing, and product marketing & GTM strategy across fintech, real estate, logistics, D2C, and e-commerce. I translate product positioning and go-to-market plans into measurable, CAC-efficient demand generation and lifecycle programs that scale.

As Head of Marketing, I built and led teams of up to 16 across performance, CRM, SEO, content, and design. I’ve owned multi-channel budget allocation and full-funnel growth strategy, delivering standout results including 5x revenue growth, a 500% increase in SQL generation with a 90% reduction in cost per SQL, and a 300% improvement in customer retention.

I thrive on cross-functional execution—partnering with Product, Sales, Tech, and RevOps to align tracking, attribution, CRM integration, and funnel performance. From Google Ads/Meta/LinkedIn to HubSpot and WebEngage/CleverTap, I run continuous testing, CRO, and automation to improve activation, engagement, and conversion at every stage.

Experience

Work history, roles, and key accomplishments

Marketing Head

Jones Elite Logistics

Jul 2023 - Apr 2026 (2 years 9 months)

Led a 16-member marketing team across performance, CRM, SEO, content, and design, driving 5x revenue growth and a 200% increase in lead generation across 5 brands. Owned multi-channel acquisition and lifecycle programs, improving conversion rates and lifecycle engagement while increasing organic traffic 400%.

Performance Marketing Demand Generation Lifecycle Marketing CRM (Hubspot Salesforce)SEO Content Strategy Budget Planning Team Leadership

Performance Lead

Refyne Tech

Feb 2023 - Jun 2023 (4 months)

Led performance marketing and user acquisition across paid channels, reducing cost per app install by 67%. Optimized conversion funnels and lifecycle journeys, increasing signups 15%, KYC completion 10%, and transactions 7%.

Performance Marketing Paid Acquisition Funnel Optimization Lifecycle Marketing A B Testing User Journeys Event Attribution (Branch)CRM Integration

Marketing Manager

Peepul Tree

Feb 2022 - Jan 2023 (11 months)

Drove growth marketing and revenue generation using performance marketing and CRM/lifecycle campaigns, increasing ROAS from 50% to 200%. Improved conversion rate 100% and add-to-cart rate 200% through CRO and funnel initiatives, while growing retention 300% via loyalty programs.

ROAS Audience Targeting Loyalty Program Management Funnel Optimization Shopify Marketplace Marketing Performance Marketing Lifecycle Marketing

Digital Marketing Manager

Yubi

Jun 2021 - Feb 2022 (8 months)

Increased SQL generation 500% while reducing cost per SQL by 90% through performance marketing and ABM targeting. Built 20+ automated lifecycle workflows in HubSpot, improving MQL-to-SQL conversion by 50%, and developed GTM strategies for product launches.

Account Based Marketing (ABM)Performance Marketing Workflows Go To Market Strategy Martech Orchestration (Karix Karix Tools)Campaign Optimization HubSpot

Marketing Manager

CreditMantri

Sep 2018 - Jun 2021 (2 years 9 months)

Owned lifecycle marketing and retention campaigns that contributed 30% of total company revenue. Led customer acquisition and demand generation across Google, Meta, and affiliate channels, reducing cost per lead by 40%, and scaled product lines to achieve 70% revenue growth.

Lifecycle Marketing Customer Retention Lead Generation Affiliate Marketing Conversion Optimization GTM Execution Marketing Analytics Performance Marketing Revenue Growth Subscriptions

Brand Manager

Star Rays

Jul 2017 - Sep 2018 (1 year 2 months)

Planned and executed integrated marketing campaigns across ATL, BTL, and digital channels, driving a 300% increase in sales. Managed agency partnerships and media planning for a ₹1 crore budget, increasing footfall 7x.

Integrated Marketing Media Planning Agency Management Budget Management Shopify Brand Management Performance Marketing