Soumitra Sengupta
@soumitrasengupta
Growth marketing leader with 15+ years of experience driving user acquisition.
What I'm looking for
I am a growth marketing leader with over 15 years of experience in driving user acquisition, retention, and revenue growth for both B2B and B2C companies across various sectors, including Fintech, D2C, Martech, and SaaS. My career has been marked by a proven track record of solving cold-start problems at early-stage startups and scaling hyper-growth initiatives to over 2 million users monthly at VC-backed firms.
In my current role as a Growth Advisor, I have successfully led growth initiatives for multiple startups, achieving remarkable results such as a 3.5x increase in monthly qualified leads and a 78% ROI on organic marketing for a leading B2B SaaS company. My strategic approach includes leveraging SEO, lead magnets, and webinars, alongside optimizing full-funnel marketing campaigns to reduce customer acquisition costs and enhance revenue. My previous experience as Marketing Lead at Money View, a fintech unicorn, allowed me to grow the user base to 25 million downloads while managing significant marketing budgets and executing multi-channel acquisition strategies.
Experience
Work history, roles, and key accomplishments
Growth Advisor
Stratbeans
Jan 2020 - Present (5 years 6 months)
Delivered 3.5x growth in monthly qualified leads and 78% ROI on organic marketing for a market-leading L&D B2B SaaS using SEO, lead magnets, webinars, and cold outreach. Ranked their B2C product offering as number 1 in category using AEO. Reduced CAC 27% and lifted revenue +10% inside 60 days for Rotimatic by rebuilding full-funnel Facebook & Instagram campaigns, creative testing matrix and real-t
Marketing Lead
Money View
Jan 2016 - Present (9 years 6 months)
Grew user base to 25M downloads in 4 years for two apps: Digital Lending and Personal Finance Management. Managed $1.5M+ annual Facebook/Instagram spend, achieving 25M installs at target CPI via advanced audience segmentation and offline conversion API integration.
Founding Member (Growth)
Vivilio
Jan 2015 - Present (10 years 6 months)
Strategized and led Go-to-Market initiatives, growing the web-app to 30K unique monthly visitors within 6 months by leading a Content and SEO team of 10. Launched successful PR campaigns, securing features on Yourstory, Huff Post, and other prominent startup blogs.
Director (Marketing & Ops)
iTasveer
Jan 2013 - Present (12 years 6 months)
Led marketing and managed P&L as the main business operator. Increased sales by 31% and gross profit by 21% in the first year through product diversification and cost optimization.
Founding Team Member
Becabo Media
Feb 2012 - Present (13 years 5 months)
Led Business Development and Operations for the company. Contributed to the foundational growth and operational efficiency of the organization.
Head of Ops
iTasveer
Sep 2010 - Present (14 years 10 months)
Led operations and marketing for India's first print-on-demand e-commerce platform. Managed key operational aspects and marketing initiatives to drive business growth.
Sales And Ops Manager
Mentorpolis
Dec 2009 - Present (15 years 7 months)
Managed sales and operations for an online marketplace connecting students and professionals for 1-to-1 phone call mentorship. Oversaw key aspects of sales processes and operational workflows.
Education
Degrees, certifications, and relevant coursework
Reforge
Certification, Growth Strategy
2020 - 2020
Completed the Reforge Growth Strategy program. Acquired advanced skills and frameworks in growth marketing.
University of Rajasthan
Bachelor of Engineering, Computer Science
2005 - 2009
Completed a Bachelor of Engineering degree with a focus on Computer Science. Gained foundational knowledge in various aspects of computer science.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
soumitrasengupta.comJob categories
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