Soumitra SenguptaSS
Open to opportunities

Soumitra Sengupta

@soumitrasengupta

Growth marketing leader with 15+ years of experience driving user acquisition.

India
Message

What I'm looking for

I am seeking a role that fosters innovation and allows me to leverage my growth marketing expertise to drive impactful results while collaborating with cross-functional teams.

I am a growth marketing leader with over 15 years of experience in driving user acquisition, retention, and revenue growth for both B2B and B2C companies across various sectors, including Fintech, D2C, Martech, and SaaS. My career has been marked by a proven track record of solving cold-start problems at early-stage startups and scaling hyper-growth initiatives to over 2 million users monthly at VC-backed firms.

In my current role as a Growth Advisor, I have successfully led growth initiatives for multiple startups, achieving remarkable results such as a 3.5x increase in monthly qualified leads and a 78% ROI on organic marketing for a leading B2B SaaS company. My strategic approach includes leveraging SEO, lead magnets, and webinars, alongside optimizing full-funnel marketing campaigns to reduce customer acquisition costs and enhance revenue. My previous experience as Marketing Lead at Money View, a fintech unicorn, allowed me to grow the user base to 25 million downloads while managing significant marketing budgets and executing multi-channel acquisition strategies.

Experience

Work history, roles, and key accomplishments

ST
Current

Growth Advisor

Stratbeans

Jan 2020 - Present (5 years 6 months)

Delivered 3.5x growth in monthly qualified leads and 78% ROI on organic marketing for a market-leading L&D B2B SaaS using SEO, lead magnets, webinars, and cold outreach. Ranked their B2C product offering as number 1 in category using AEO. Reduced CAC 27% and lifted revenue +10% inside 60 days for Rotimatic by rebuilding full-funnel Facebook & Instagram campaigns, creative testing matrix and real-t

VI

Founding Member (Growth)

Vivilio

Jan 2015 - Present (10 years 6 months)

Strategized and led Go-to-Market initiatives, growing the web-app to 30K unique monthly visitors within 6 months by leading a Content and SEO team of 10. Launched successful PR campaigns, securing features on Yourstory, Huff Post, and other prominent startup blogs.

Education

Degrees, certifications, and relevant coursework

Reforge logoRE

Reforge

Certification, Growth Strategy

2020 - 2020

Completed the Reforge Growth Strategy program. Acquired advanced skills and frameworks in growth marketing.

University of Rajasthan logoUR

University of Rajasthan

Bachelor of Engineering, Computer Science

2005 - 2009

Completed a Bachelor of Engineering degree with a focus on Computer Science. Gained foundational knowledge in various aspects of computer science.

Tech stack

Software and tools used professionally

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