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Soumitra Sengupta

@soumitrasengupta

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Growth marketing leader with 15+ years of experience driving user acquisition.

India

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What I'm looking for

I am seeking a role that fosters innovation and allows me to leverage my growth marketing expertise to drive impactful results while collaborating with cross-functional teams.

I am a growth marketing leader with over 15 years of experience in driving user acquisition, retention, and revenue growth for both B2B and B2C companies across various sectors, including Fintech, D2C, Martech, and SaaS. My career has been marked by a proven track record of solving cold-start problems at early-stage startups and scaling hyper-growth initiatives to over 2 million users monthly at VC-backed firms.

In my current role as a Growth Advisor, I have successfully led growth initiatives for multiple startups, achieving remarkable results such as a 3.5x increase in monthly qualified leads and a 78% ROI on organic marketing for a leading B2B SaaS company. My strategic approach includes leveraging SEO, lead magnets, and webinars, alongside optimizing full-funnel marketing campaigns to reduce customer acquisition costs and enhance revenue. My previous experience as Marketing Lead at Money View, a fintech unicorn, allowed me to grow the user base to 25 million downloads while managing significant marketing budgets and executing multi-channel acquisition strategies.

Experience

Work history, roles, and key accomplishments

Current

Growth Advisor

Current

Stratbeans

Jan 2020 - Present (5 years 6 months)

Delivered 3.5x growth in monthly qualified leads and 78% ROI on organic marketing for a market-leading L&D B2B SaaS using SEO, lead magnets, webinars, and cold outreach. Ranked their B2C product offering as number 1 in category using AEO. Reduced CAC 27% and lifted revenue +10% inside 60 days for Rotimatic by rebuilding full-funnel Facebook & Instagram campaigns, creative testing matrix and real-t

SEO Lead Generation Content Marketing Social Media Marketing Performance Marketing A B Testing Data Analysis Marketing Automation

Marketing Lead

Money View

Jan 2016 - Present (9 years 6 months)

Grew user base to 25M downloads in 4 years for two apps: Digital Lending and Personal Finance Management. Managed $1.5M+ annual Facebook/Instagram spend, achieving 25M installs at target CPI via advanced audience segmentation and offline conversion API integration.

User Acquisition Performance Marketing SEO ASO Marketing Automation Data Analysis Brand Management Cross Functional Team Leadership

Founding Member (Growth)

Vivilio

Jan 2015 - Present (10 years 6 months)

Strategized and led Go-to-Market initiatives, growing the web-app to 30K unique monthly visitors within 6 months by leading a Content and SEO team of 10. Launched successful PR campaigns, securing features on Yourstory, Huff Post, and other prominent startup blogs.

Go To Market Strategy Content Marketing SEO PR Team Leadership Digital Marketing

Director (Marketing & Ops)

iTasveer

Jan 2013 - Present (12 years 6 months)

Led marketing and managed P&L as the main business operator. Increased sales by 31% and gross profit by 21% in the first year through product diversification and cost optimization.

Marketing Strategy P&L management Business Operations Cost Optimization Sales Growth

Founding Team Member

Becabo Media

Feb 2012 - Present (13 years 5 months)

Led Business Development and Operations for the company. Contributed to the foundational growth and operational efficiency of the organization.

Business Development Operations Management Strategic Planning Partnership Building Market Analysis

Head of Ops

iTasveer

Sep 2010 - Present (14 years 10 months)

Led operations and marketing for India's first print-on-demand e-commerce platform. Managed key operational aspects and marketing initiatives to drive business growth.

Operations Management Marketing Strategy Team Leadership Business Development

Sales And Ops Manager

Mentorpolis

Dec 2009 - Present (15 years 7 months)

Managed sales and operations for an online marketplace connecting students and professionals for 1-to-1 phone call mentorship. Oversaw key aspects of sales processes and operational workflows.

Sales Management Operations Management Marketplace Management Customer Relationship Management Business Development