Open to opportunities

Alejandro Larralde

@alejandrolarralde

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Marketing and operations leader driving growth, efficiency, and cross-functional impact.

Portugal

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What I'm looking for

I am seeking a business operations or senior marketing role where I can lead cross-functional teams, improve processes, and drive measurable growth in a fast-paced, mission-driven company.

I am a marketing and operations leader with 10+ years of cross-industry experience, skilled at bridging marketing, commercial strategy, and organizational effectiveness to drive measurable results in fast-paced, innovative environments. I have led cross-functional teams, built operational foundations, and delivered process improvements that increased MRR, reduced costs, and improved campaign ROI.

My background includes program and marketing leadership roles across startups and Web3 organizations where I built SOPs, designed go-to-market strategies, coordinated large-scale incubators, and implemented data-driven models that revealed significant savings. I hold certifications including Lean Six Sigma Green Belt and Operations Management, and I prioritize measurable performance, stakeholder alignment, and continuous improvement.

Experience

Work history, roles, and key accomplishments

Current

Program Manager / Senior Marketing Manager

Current

RZLT

Jan 2024 - Present (1 year 9 months)

Coordinated client deliverables and resource allocation across projects, built a cost-per-client model that identified €9,000 annual overspend and enabled resource shifts that increased MRR by 6.4%, and reduced non-billable hours by 10%.

Program Management Client Services Excel Modeling KPI Tracking Resource Allocation Workshop Facilitation Marketing Operations

Marketing Lead (Global DevRel)

BNB Chain

Jan 2023 - Dec 2023 (11 months)

Executed Developer Relations marketing plan and coordinated a 12-phase global incubator, delivering 3,500+ verified leads while cutting partner onboarding time by 35% and achieving €150 per-lead (80% under target).

Developer Relations Incubator Onboarding Lead Generation Campaign Execution Process Improvement

Head of Marketing

Censo

Jan 2023 - Dec 2023 (11 months)

Built marketing operational foundations including branding, positioning, and SOPs ahead of product launch and served as project manager for Marketing and Sales to establish scalable processes.

Brand Strategy Positioning SOP Development Marketing Operations Project Management Go To Market

Growth Manager (Europe)

BNB Chain

Jan 2022 - Jan 2023 (1 year)

Defined partnership strategies and managed operations for EU initiatives including the BNB Chain EU Innovation Incubator, generating 500+ leads and improving partner outreach processes.

Partnership Development Business Development Operations Incubator Lead Generation Stakeholder Management

Head of Marketing (Launchpad)

Bit2Me

Jan 2022 - Dec 2022 (11 months)

Developed product marketing strategies, advised on communications during fundraising negotiations, and led cross-functional execution of four campaigns achieving an average sign-up conversion rate of 8% and ROI of 2x.

Product Marketing Campaign Management Fundraising Communications ROI Analysis

Marketing Manager / Overseas Marketing Manager

Digital Finance Group

Jan 2019 - Dec 2022 (3 years 11 months)

Led overseas marketing initiatives from 2019–2022, managing campaigns and growth efforts across markets while coordinating international marketing operations.

International Marketing Campaign Management Growth Strategy Stakeholder Management

Director / Cofounder

Shanghai Solarway Intl. Trading

Jan 2018 - Dec 2022 (4 years 11 months)

Co-founded and directed company operations from 2018–2022, overseeing strategic direction, business development, and operational management in international trade.

Business Development Operations Management Strategic Planning International Trade Leadership