Rafael Masson

I lead lifecycle and CRM initiatives across 4 brands and 12 international markets, working across customer value, CRM strategy, data, automation and AI enablement.

A major focus is building and refactoring the foundations behind CRM, creating the data, workspace structure, processes and governance needed to scale programmes, unlock new use cases and help teams move faster.

• Coordinated and impl

As part of the Global Value Management team responsible for campaigns at GoStudent, I lead efforts to optimize and refactor our campaign infrastructure to improve performance and scalability. I'm also responsible for devising and implementing our Voice of Customer Strategy (VoC) so we can better capture insights to drive improvements in the Customer and Tutor Experience (CX) as well as running our

As Community Manager, I'm part of the team responsible for developing and driving the engagement strategy with the community. I focus on finding clever operations solutions for enhancing the customer experience with the help of marketing automation, process integrations, CRM management (HubSpot), journey mapping and segmentation strategies.

Key Responsibilities:
- Mapping and Enhancing the Custom

As Customer Success Manager for the Education team at Microsoft Portugal I lead the community engagement programs in the country. I was also part of the team organizing Building the Future - EduDay (the biggest Portuguese Technology Event +21k attendees).

During the Traineeship in Microsoft, I was part of the Education Team in Portugal on the Learning Solution Specialist role. I've helped drive the community engagement with teachers, students and schools in the country as well as assisting on the organization of several digital and in-person events, including Build Brighter Futures.

Key Activities:
• Organization of Build Brighter Futures (+3k in

During my Erasmus+ Internship at NAVA, I've assisted the Marketing team on digital and offline campaigns for the 2019 Charter and Buying Season. I've also elaborated an onboarding guide for future interns and employees.

Key Activities:
• Editing and producing the "Summer Stories" video series.
• Design for the offline add on National Geographic Magazine.
• Social Media content creation.
• Copywr

EDUopinions is an online platform where you can read real, verified student reviews about universities from all over the world. The company also provides free information about third level institutions to potential students who request it.

Articles Written:
- A Closer Look at Frankfurt School of Finance & Management
- Porto Business School vs ISEG - Lisbon School of Economics and Management
- The

As the Marketing Manager of Sognando Casa, I was responsible for coordinating the international team and putting in practice the Communication Plan to strengthen the company's online presence.

Key Activities:
• Coordinating Marketing Team
• Coordinating Social Media (Instagram, Facebook, LinkedIn and Pinterest)
• Digital Marketing
• Public Relations Strategies

During my Erasmus+ Internship at Sognando Casa, I was part of the Marketing and Communication Department. One of the goals was the construction of the new Communication Plan for the second semester of 2018. Social Media Management and Content Creation was also part of my daily routine during that time.

Key Activities:
• Elaboration of Communication Plan (2018).
• Social Media redesign.
• Copywri

During my AIESEC Global Volunteer Internship in EPIONI, I was responsible for elaborating the visual identity of the NGO as well as developing their social media and communication strategies.

Key Activities:
• Brand design (Logo, and visual identity).
• Social Media creating (Facebook, Instagram, Twitter, and LinkedIn).
• Developing of the Website (WordPress.org)

Key Learnings:
• Vectorial desig

Developed the website of the Laboratory and created channels for online communication, including social media management and public relations advice.

As the Communication Advisor, my responsibilities were focused on developing the website of the Laboratory as well as creating the channels for the online communication (mainly Facebook). Social media management and some public relations advice were part of the work routine.

Key Activities:
• Website development (using the Wix platform).
• Creating promotional content for social media.
• Copywrit

Part of an international research project on the political economy of violence in Latin America, contributing to a book publication, data research, and analysis using Atlas.ti.

I was part of an international research project named "Ex­plorando la economia política de la violencia en America Latina: hacia una comprensión integral" coordinated internationally by FLACSO in Ecuador and financed by International Development Research Centre in Canada.

Key Activities:
• Publishing of a book.
• Data Research.
• Data Analysis using Atlas.ti.
• Database development (using Google

COERI-Sul is a student initiative created in 2012/2013 for representing the students of International Relations of the southern region in Brazil. I was part of the team that started developing the structures for creating COERI-Sul.

Key Activities:
• Coordinating the students' delegates from three different regions in Brazil.
• Brand design (logo and promotional material for social media).
• Websi

I was part of the MAC's delegation for the 4th Meeting of States Parties to the Cluster Munition Treaty that happen in Lusaka, Zambia in September 2013. My responsibilities were to coordinate the Youth Delegation as well as integrating the Campaign for the Latin American Countries.

Key Activities:
• Advocacy for the NGO during the meeting.
• Coordinating the Youth Delegation.
• Contacting the Bra

The master in Strategic Communication offers a post-graduate formation specialized in Advertising and Public Relations. This master is designed to meet the expectations of graduates, especially of Communication Sciences, who seek to deepen knowledge and skills in this scientific and professional area.

Study Plan:
• Creative Writing Laboratory.
• Marketing.
• Image Workshop.
• Business Strategy.

This intensive Cinema Course aims to introduce the process involved in film production, from screenwriting to post-production. During the first semester of 2017, the course was composed of weekly lectures. It ended up with the production of the short film named "Cor de Rosa" (Pink).

Study Plan:
• The Journey of the Hero.
• Screenwriting.
• Directing.
• Sound Caption and Editing.
• Executive Prod

This Bachelor Degree in International Relations was focused on giving the students the abilities to understand and to analyze the World with a strong critical perspective. One particular aspect of this Programme was its strategic localization. The University was placed at the border between Brazil and Uruguay in a region known as "The Peace Border".

Study Plan:
• International Law.
• Internationa

Bachelor of Arts in International Relations with a strong critical perspective on global affairs. The program covered international law, history, commerce, and political science.