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Elda Martinez

@eldamartinez

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Partnership Manager at YMCA International Centre who expanded strategic partnerships from 25 to 70 organizations.

Netherlands

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What I'm looking for

I'm seeking a Partnership Manager position at Trengo, where I can use stakeholder engagement to support company growth and customer acquisition through strategic service and technology partnerships.

At YMCA International Centre, I expanded strategic partnerships from 25 to 70 across business, investment, fundraising, and cultural initiatives. I coordinated stakeholders across LATAM, the US, Canada, and Europe.

I increased qualified donations by 50% through international campaigns and branded content, and forged six strategic partnerships for YMCA students in the US and Canada in one year. I also led a cross-functional team of five to improve CRM communications and customer journeys.

As an Independent Growth Marketing Consultant, I managed growth marketing projects focused on lead generation, customer acquisition, and conversion. I designed customer journeys and email flows using HubSpot and Make automations, and negotiated partnerships with more than 40 EMEA organizations.

Earlier, I supported international retail expansion at Nike, including 52 new stores across Spain, Portugal, and Russia. I also organized events for master’s and PhD programs at UPAEP and conducted feedback analysis from more than 2,000 students.

Experience

Work history, roles, and key accomplishments

Current

Independent Growth Marketing Consultant

Current

Project-Based Freelancer

Oct 2025 - Present (1 year)

Managed over 6 growth marketing projects focused on lead generation, customer acquisition, and conversion through paid media, email, and CRM channels. Designed and optimized customer journeys, segmentation, and email flows in HubSpot, paid media, email, and Make automations for lead follow-up and conversions.

HubSpot Marketing Automation Customer Journey Segmentation Email Marketing Paid Media Lead Generation Customer Acquisition Conversion Rate Optimization Make Campaign Optimization Partnership Negotiation EMEA Stakeholder Management

Import Coordinator

UPakWeShip International Moving

Jul 2019 - Mar 2025 (5 years 8 months)

Standardized workflows for transatlantic shipping, improving coordination and ensuring reliable service in international markets. Directed marketing initiatives to enhance brand visibility and customer engagement, leading to a 60% boost in customer satisfaction ratings.

Workflow Standardization International Shipping Marketing Initiatives Brand Visibility Customer Engagement Google Analytics Google Ads Campaign Management KPI Reporting Strategic Partnerships

PR Specialist

YMCA Scheveningen

Jun 2019 - Dec 2019 (6 months)

Drove 40% sales growth by collaborating across teams to implement targeted PR campaigns and trade shows, enhancing visibility and member retention. Spearheaded promotional strategies that resulted in the sale of 200 additional music classes within 4 months.

PR Campaigns Trade Shows Sales Growth Promotional Strategies Customer Engagement Revenue Growth Teamwork

Policy Officer | Communications, Partnerships & Events

YMCA International Centre

Jan 2015 - Dec 2018 (3 years 11 months)

Expanded strategic partnerships from 25 to 70 across business, investment, fundraising, and cultural initiatives. Coordinated stakeholders in LATAM, US, Canada and Europe, facilitating collaboration on campaigns, events, and partner initiatives.

Partnership Development Stakeholder Coordination Event Management CRM Driven Communications Customer Journey Cross functional Leadership Campaign Management Fundraising International Relations

Market Research Analyst

UPAEP

Jan 2012 - Dec 2014 (2 years 11 months)

Enhanced the marketing pipeline by 40% through digital campaigns, audience-targeted content, community engagement, and data-driven improvements. Conducted feedback analysis from over 2,000 students and translated insights into enhancements for master’s and PhD programs, raising student satisfaction to 70%.

Market Research Digital Campaigns Audience Targeting Community Engagement Data Analysis Feedback Analysis Program Enhancement Event Organization

International Account Manager

Nike

Oct 2008 - Oct 2011 (3 years)

Accelerated international retail expansion by significantly increasing the pace of store openings, delivering 52 new stores across Spain, Portugal, and Russia, including the first 20 stores in the Russian market. Streamlined logistics processes across Europe, enhancing customer engagement with a 40% reduction in delivery delays.