Anđela Šišeta

Extracted and analyzed NIQ consumer data using internal software, turning findings into clear written insights for prospective B2B clients across WEU markets. Prepared content and insights reports for the commercial team and used Microsoft Dynamics 365 to build target audience lists and support outreach campaigns.

Developed and executed multi-platform social media strategies, increasing brand engagement and audience reach. Managed end-to-end content creation for PR campaigns across digital channels and supported marketing operations and data collection initiatives.

Managed a portfolio of 80+ SMB partners, driving campaign performance optimization using CRM tools. Analyzed key performance metrics to deliver data-driven recommendations to clients and maintained multilingual client relationships.

Delivered high-quality customer service in a high-volume US retail environment as part of an international Work & Travel program.

Managed daily banking operations using Jira for task tracking and process coordination across multiple departments. Maintained financial documentation with high accuracy and compliance with internal banking procedures, and supported reporting and financial statement analysis using Looker.

Conducted quantitative and qualitative market research for leading global research agencies including DEKRA, Ipsos, and MPG. Collected and analyzed consumer data through surveys, face-to-face interviews, and field research, ensuring data accuracy and quality across multiple concurrent projects.

Pursuing an MSc in Business Economics with a major in Marketing, expected to complete in 2026.

Participated in an Erasmus+ study exchange program at the University of the Balearic Islands.

Completed a BSc in Business Economics from the Faculty of Economics and Business, University of Zagreb.