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Rafael Ganzer

@rafaelganzer

Content and marketing professional with 13 years of experience across content strategy, copywriting, CRM, localization and LATAM campaigns.

Brazil

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What I'm looking for

I’m looking for a remote role where I can combine content strategy, copywriting, marketing and localization with hands-on creative work. I’m especially interested in international teams and opportunities across content, campaigns, CRM, social media and brand communication. I’m open to different industries and global or multi-market roles.

I’m a content and marketing professional with 13 years of experience across content strategy, copywriting, CRM, localization, social media and campaign development.

Currently, I work as Content Coordinator LATAM at ARRiSE, supporting content and marketing initiatives across Latin American markets in an international, cross-functional environment. My work spans brand communication, product launches, campaigns and market adaptation across Portuguese, Spanish and English content.

Throughout my career, I’ve worked across iGaming, education, entertainment and aviation, including brands such as Pragmatic Play, Blaze, EF Education First, Cinemark and TAM Airlines. This has given me experience adapting communication to very different audiences, industries and business objectives.

I’m comfortable moving between strategy and hands-on execution, from developing concepts and messaging to writing copy, coordinating stakeholders, reviewing content and adapting global communication for local audiences. I also use AI tools as part of my workflow to accelerate research, ideation and content development while keeping human judgment, brand voice and cultural relevance at the centre of the work.

I’m particularly interested in remote opportunities in content, marketing, copywriting, CRM, localization and regional or international roles where I can combine strategic thinking with hands-on creative work.

Experience

Work history, roles, and key accomplishments

Current

Content Coordinator, LATAM

Current

ARRiSE

Oct 2024 - Present (2 years)

Owns the LATAM content operation for a global iGaming supplier, including brand voice, campaign copy, product launch material, and market adaptation across Portuguese, Spanish, and English. Coordinates with marketing, product, legal, and local commercial teams to ensure compliance and brand consistency.

Content Strategy Brand Voice Campaign Copy Product Launch Localization Portuguese Spanish English Compliance Marketing Product Legal Team Coordination

Copywriter

GingaBet

Jul 2024 - Aug 2025 (1 year 1 month)

Created campaign concepts, video scripts, and promotional copy across social, CRM, paid, and on-site channels for a Brazilian betting brand. Rebuilt the tone-of-voice guide and iterated messaging based on performance data.

Copywriting Campaign Concepts Video Scripts Promotional Copy Social Media CRM Paid Media Tone of Voice Performance Metrics

Copywriter & Localisation Specialist

Aviatrix

Feb 2024 - Dec 2024 (10 months)

Adapted product and marketing content from English into Brazilian Portuguese, focusing on cultural reference, regulatory wording, and player-facing tone.

Localization Copywriting Brazilian Portuguese Cultural Adaptation Regulatory Compliance Content Marketing

iGaming Marketing Specialist

Arco Media Group

Jan 2023 - Aug 2023 (7 months)

Built CRM and email lifecycle programmes end to end, including segmentation, journey copy, promotional calendar, and reactivation flows.

CRM Email Marketing Lifecycle Marketing Segmentation Journey Copy Promotional Calendar Reactivation Flows

Marketing & Communication Analyst

Blaze

Aug 2019 - Jan 2023 (3 years 5 months)

Managed day-to-day communication channels and produced campaign content for a fast-growing online gaming brand, using channel data to guide content decisions.

Marketing Communication Skills Campaign Content Channel Management Data Analysis

Senior Copywriter & Content Specialist

EF Education First

Jan 2019 - Jan 2023 (4 years)

Wrote conversion-focused copy for a global education brand across paid ads, email, landing pages, web, and social, adhering to a multi-market brand system.

Copywriting Conversion Rate Optimization Paid Ads Email Marketing Landing Pages Web Content Social Media Brand Guidelines

Digital Marketing

Cinemark

Jan 2016 - Jan 2019 (3 years)

Handled entertainment marketing for a major cinema chain, including release campaigns, social content, paid media, influencer partnerships, and PR for premieres.

Digital Marketing Entertainment Marketing Campaign Management Social Media Paid Media Influencer Partnerships PR