Open to opportunities

Luiza Giordano

@luizagiordano

Message

I am a marketing content strategist with 12+ years driving SEO, branding, and B2B growth.

Brazil

Message

What I'm looking for

I seek a remote or hybrid content leadership role in B2B tech where I can lead content strategy, SEO and product marketing, collaborate cross-functionally, and drive measurable growth while continuing professional development.

I am a results-driven marketing and content specialist with more than 12 years of experience across agency and technology environments, and an MBA in Marketing, Branding, and Growth. I currently work as a Content Specialist for a New Zealand–based technology company, executing content strategy, newsletters, SEO-driven content, and social media to support the full customer lifecycle.

I have led major projects including bilingual and trilingual website and blog launches, event communications for large audiences, and persona research involving real interviews. I combine content strategy, SEO, product marketing and project management, and use tools like Google Analytics, SemRush, HubSpot, WordPress, Figma, and Monday to measure impact and align cross-functional teams.

Experience

Work history, roles, and key accomplishments

Current

Content Specialist

Current

ecoPortal

Mar 2025 - Present (6 months)

Execute the company's content strategy to educate and engage across the full customer lifecycle; produce monthly and quarterly newsletters, support SEO initiatives, and manage social media and C‑suite profiles.

Content Strategy SEO Newsletters Social Media Management Copywriting HubSpot Content Management

Senior Communication & Content Analyst

Zallpy

Sep 2024 - Mar 2025 (6 months)

Developed and executed communication plans and SEO content, produced newsletters, blogs and reports, and optimized digital campaigns to improve engagement and campaign performance.

Communication Strategy Content Writing SEO Analytics Email Marketing Social Media Reporting Stakeholder Management

Senior Brand Strategist

Involves

Oct 2023 - Apr 2024 (6 months)

Led brand strategy projects including buyer persona development and a trilingual corporate website launch; managed market research, product marketing and launch campaigns across Brazil and Latam.

Brand Strategy Market Research Personas Product Marketing Project Management Google Analytics SEMrush HubSpot

Senior Content Strategist

Involves

Sep 2021 - Oct 2023 (2 years 1 month)

Planned and launched a bilingual blog and a 1,500‑person event promotion; owned SEO for Portuguese and Spanish content, managed content calendar and produced HubSpot landing pages.

Content Strategy SEO WordPress HubSpot Analytics Copywriting

Senior Copywriter

Sled

Mar 2021 - Sep 2021 (6 months)

Owned content planning and produced website, email and campaign copy; led an internal employee engagement project and maintained the brand's verbal identity across formats.

Copywriting Content Strategy Internal Communications Campaign Copy Brand Voice Email Marketing

Co-founder/Content Manager

Caiaque Studio

Sep 2019 - Mar 2021 (1 year 6 months)

Co‑founded and managed content strategy and social media for agency clients, created design briefings and delivered community management and client support.

Content Strategy Client Management Social Media Agency Briefing Community Management Copywriting Project Management

Inbound Marketing Analyst

Pipz Platform

Jan 2019 - Sep 2019 (8 months)

Executed inbound marketing and led a persona project interviewing 40+ individuals; produced high‑value content and lead‑generation materials to support the customer journey.

Inbound Marketing Persona Research Copywriting Lead Generation Email Marketing Content Creation Agile

Communication Coordinator

O Sítio

Oct 2017 - Jan 2019 (1 year 3 months)

Coordinated internal and external communication and led a small communications team; planned digital campaigns, social content and supported events and negotiations with education professionals.

Communications Management Team Leadership Social Media Content Creation Campaign Management Facebook Ads event support

Social Media Manager

Nexpubli Agency

Jun 2014 - Dec 2017 (3 years 6 months)

Planned and produced social media content and monthly performance reports for agency clients, including product photography and community management.

Social Media Management Content Creation Community Management Reporting Photography Metrics Analysis

Content Writer/Social Media Manager

Projetual Comunicação

Aug 2013 - Jun 2014 (10 months)

Created web content and advertising copy for clients, produced product photography and performed image editing to support digital campaigns and sites.

Copywriting Content Creation Social Media Photography Image Editing Campaign Copy