Guilherme Reis

Leads mid-to-long-term strategic content planning to align ABM campaigns with sales targets, driving qualified demand (MQLs/SQLs). Produces enterprise-rich assets and serves as a C-suite ghostwriter while developing custom AI agents to scale content production with consistent brand voice.

Served as senior copywriter and communication strategist, managing brand consistency across integrated online and offline corporate campaigns. Wrote institutional video, radio, and motion graphics scripts and executed inbound content strategies to support continuous lead generation.

Managed social media strategy and execution, developing creative briefs and deploying 360-degree marketing campaigns. Wrote conversion-focused copy and used social listening and monitoring to generate insights and optimize campaign performance.

Produced SEO-optimized web content and wrote targeted copy for social media campaigns. Acted as the agency-client liaison by collecting project briefs and reporting performance metrics to adjust strategies based on data.

Developed visual identities and graphic assets for official government social media channels. Wrote and edited institutional copy for official portals to support transparency and clarity in public communications.

Designed institutional layouts and print/digital newsletters and created online content for the department website. Covered official events with photography, handled image editing and post-production, and produced internal and external institutional videos.

Earned a B.A. in Advertising and Brand Communications from PUC Minas.