Diego Giandomenico

Responsible for leading Neodent’s global content and communication strategy, connecting branding, education, and storytelling across multiple platforms and regions.

Oversee strategic initiatives such as Smilecast (Neodent’s global podcast), internal communication projects, social media strategy, and global event communication — ensuring consistency with the group’s global positioning.

Develop an

Joined Olist with a focus on building an organic growth engine through strategic blog and rich content production.

Structured the company’s content funnel and lead acquisition journey, prioritizing organic channels as a foundation for inbound performance.

Later transitioned to the Customer Lifecycle Marketing (CLM) front, developing communication and retention strategies aimed at increasing ARPU

Joined Wiser Educação as Product Owner for a new financial education initiative. Despite the project not advancing, the cluster’s strong performance led to my transition into the meuSucesso team — the company’s flagship product after its English-learning division.

Led social media, blog, and CRM performance initiatives, focusing on fast-paced testing cycles and short-term revenue results.

Design

Worked on content and inbound marketing strategy for a niche healthcare SaaS focused on enabling pharmacies to offer clinical services.

Defined target audiences and key communication channels, creating conversion funnels and lead-nurturing workflows through webinars, email automation, and rich content.

Developed content for blog posts, social media, and educational materials aimed at positioning

Promoted to lead the Content Department, managing a multidisciplinary team responsible for the Que Curso platform’s communication and growth strategy.

Oversaw blog, social media, inbound, influencer marketing, and internal communication initiatives, aligning all channels under a consistent tone and strategy.

Developed and implemented a new communication plan that positioned Que Curso as the lead

First experience in a startup environment, blending creativity, data, and growth-driven communication.

Produced content for the Que Curso platform, targeting both high school students (B2C) and higher education institutions (B2B).

Created a bold and irreverent social media presence tailored to a young audience, while managing campaigns and content that improved lead quality and reduced acquisiti

Transitioned from creative copywriting to a more strategic role, overseeing social media planning, brand tone of voice, and campaign direction for key clients such as Sistema FIEP, Shopping Curitiba, Prefeitura de Cajati, and Balas de Banana Antonina.

Led the development of integrated campaigns, events, and creative materials across on and offline channels, ensuring consistency and alignment with

First experience fully immersed in digital creativity and performance-driven communication.

Developed campaigns for Facebook Ads, video scripts, and innovative formats such as immersive canvas experiences, chatbots, and a 360° product catalog for Nissei Pharmacies.

Worked with clients including Farmácias Nissei, Galvão Vendas, ILAPEO, and Medilar, creating integrated campaigns that connected dig

Evolved my creative craft in a traditional advertising environment, focused on concept, clarity, and memorable copy.

Developed full campaigns across on and offline media for clients including InFlux, Copava (Volkswagen), Tintas Vergínia, Hospital de Olhos do Paraná, and UniBrasil.

Served as copywriter on the winning pitch for Auto Shopping Curitiba, contributing key creative ideas that helped th

First experience in the advertising world, a period that shaped my creative and strategic voice.

Responsible for copywriting and creative development for clients such as Madero, Euro Import, Barbearia Clube, and Lojas Millenium, among others.

Co-created stuff and published work, including Ads of the World features for Barbearia Clube campaigns, a winning jingle for Lojas Millenium’s pitch, and s

Joined the Customer Experience department at HSBC, gaining deep exposure to data-driven decision-making and client relationship management in a global financial environment.

Analyzed medium- and high-risk complaint data from official channels (PROCON, BACEN, SUSEP, Ombudsman) and supported the development of mitigation strategies based on recurring patterns and service insights.

Created an inter

Taught English and computer literacy to students aged 10–20 across three units (Hauer, Portão, and Maracanã). Delivered over 500 classes and contributed to the graduation of more than 150 students.

Developed a dynamic, inclusive teaching style focused on building confidence and curiosity through real-life communication.

Recognized for strong public speaking skills and ability to connect with you

As the first intern dedicated to internal communication at Magius, a traditional metallurgical company, I helped shape the foundation of its employee communication structure. Worked alongside HR to launch the company’s first Employee Journal, leading the full process — from editorial planning and writing to print production and distribution strategy.

Revitalized the Onboarding Manual, creating a

Mar 2020

Mar 2020