Amanda Faria

I’m a Content Marketing Specialist with 4+ years of experience building brand narratives, executing multi-channel campaigns, and managing content pipelines. I combine strategic thinking with hands-on execution across content strategy, copywriting, email marketing, and landing page optimisation.

As a Founder & Content Strategist at Alchemy of Fluency (May 2020–Present), I built and scaled an EdTech brand from scratch to 200+ paying students, owning brand strategy, content production, community, and paid social. I led student acquisition through short-form video (Reels & TikTok), developing a narrative-driven format that outperformed static content in organic reach, and I directed full brand identity work for Brazilian migrants learning English.

Previously, as a Digital Marketer at Blue Bolt Agency (Dec 2025–May 2026), I managed content strategy, campaigns, and performance reporting across 13 client accounts. I delivered 20+ conversion-focused landing pages per month, achieved an online course launch hitting a 15-sale target in 10 days (87% ahead of schedule), and consistently drove 60%+ email open rates using leading CRM/email tools. I also bring editorial rigor from my Journalism Intern experience at Público, strengthening my fact-checking, narrative writing, and translation-to-platform accuracy.