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Gustavo Sumares

@gustavosumares

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Brazil

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What I'm looking for

I'm looking for a remote-friendly and diverse working environment with a more horizontal structure, that values good ideas and strong performance over hierarchy. I thrive working with multifunctional (and preferably multicultural) teams where everyone is able to express themselves freely and where people's wellbeing matters.

Hi! I'm a Marketing professional with a strong background on Content and Inbound Marketing strategies. Graduating as a Journalist and having worked as a reporter, I have over 10 years of experience creating and managing web content in various formats (text, video, audio). In my last role, I led a team of writers creating content in different languages, and helped increase organic traffic to my company's website by over 100% year-over-year for two consecutive years, as well as increase inbound leads by 50% and generate roughly USD$200k per year in pipeline.

Experience

Work history, roles, and key accomplishments

Content Marketing Coordinator

Pipefy

Apr 2021 - Aug 2023 (2 years 4 months)

Led a team of writers that increased organic traffic to the company’s website by over 100% year-over-year (YoY) for two years in a row.
Created gated assets that boosted inbound lead generation by 50% YoY and brought in over $200k+/year in pipeline.
Structured the company’s multinational remote content team and processes, maintaining consistency among regions.

Content Management Content Writing SEO Copywriting

Website Editor

Fundação Estudar

Jan 2019 - Apr 2021 (2 years 3 months)

Managing LATAM's largest website about studying abroad, constantly growing its audience even during COVID lockdown (30% in 2020 alone).
Writing articles, content, newsletters, and video scripts that provided informative content to students and researchers worldwide.
Monitoring weekly/monthly traffic and social media results, expanding the site's YouTube channel from 95k to over 150k subscribers.

Reporting Content Creation SEO Email Marketing YouTube

Reporter

Olhar Digital

Apr 2015 - Jun 2018 (3 years 2 months)

Wrote news stories, reviewed products, interviewed experts, and created social media-focused content (including live streams) for Brazil's 3rd largest tech website.
Produced articles optimized for search engines as well as videos and scripts for online and TV features, monitoring audience levels and managing a 100k+ community.
Traveled nationally and internationally for event coverage.

Reporting Video Content Fact Checking Social Media Marketing Content Creation