Diego de Oliveira
@diegodeoliveira
Senior copywriter specializing in AI-driven, performance-focused content and strategic communication.
What I'm looking for
I am a senior copywriter with extensive experience producing persuasive, brand-aligned content across digital channels, including social networks, websites, emails, and product launches.
I have led content strategy and optimization efforts—performing SEO optimization, A/B testing, UX writing, and campaign analysis—to drive engagement and conversions for diverse sectors like AI, ESG, technology and finance.
My background includes roles as Content Coordinator and AI Data Trainer where I developed qualified prompts for AI training, reviewed and improved inputs, and trained new team members to raise platform performance.
I combine academic training in Portuguese language with hands-on experience in inbound marketing, SAAS content, and branded storytelling, always aligning creative work with measurable business goals.
Experience
Work history, roles, and key accomplishments
Senior Copywriter
Tiki Web Digital
Feb 2024 - Present (1 year 10 months)
Planned and executed performance-focused advertising campaigns and produced persuasive, brand-aligned content across social, web and email channels to increase engagement and conversions.
Portuguese AI Data Trainer
Outlier
Sep 2024 - Jan 2025 (4 months)
Elaborated qualified prompts and reviewed external prompts to improve AI systems; trained new contributors to raise team quality and consistency across the platform.
Senior Copywriter
Mais Clicks
Jun 2022 - Jan 2024 (1 year 7 months)
Optimized SEO-focused copy and ran A/B tests to improve conversion rates while developing narratives to strengthen brand identity across channels.
Artificial Intelligence Content Coordinator
Dry Company do Brasil
Mar 2022 - Dec 2022 (9 months)
Developed customized content strategies for diverse licensed segments and public figures, coordinated branding and performance content, and conducted A/B testing to improve conversions.
Copywriter
Next Agency
Aug 2021 - Feb 2022 (6 months)
Produced and revised content for digital product launches and influencer social channels, focusing on conversion-oriented messaging and email campaigns.
Content Analyst
iClinic - Software Development LTDA
Mar 2021 - Jan 2022 (10 months)
Created high-quality original content and social media strategies that increased web traffic and brand awareness, while continuously evaluating and improving campaign results.
Copywriter
Planner Agency
Apr 2020 - Sep 2021 (1 year 5 months)
Produced strategic inbound and institutional content including blogs, landing pages and social media to support branding and performance objectives.
Portuguese Teacher
Government of the State of Paraíba
Aug 2011 - May 2015 (3 years 9 months)
Taught morphology, syntax and semantics, provided text structuring and revision guidance, and created exercises with detailed feedback to improve student writing.
Education
Degrees, certifications, and relevant coursework
Federal University of Paraíba
Bachelor of Arts, Portuguese Language
2009 - 2014
Activities and societies: Monitor at the Neurolinguistic Studies Research Center; creation of content and exercises; guidance on text structuring and revision.
Completed a degree in Portuguese Language with coursework and activities focused on linguistics, grammar, and text production; served as monitor at the Neurolinguistic Studies Research Center.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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