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Mayane Humeniuk

@mayanehumeniuk

Brazil

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What I'm looking for

I’m seeking opportunities within global teams where I can expand my expertise and contribute to international projects.

Digital Marketing professional with over 6 years of experience in brand strategy, content creation, and digital communication across B2B and B2C markets, with proven experience working with retail, tech, and real estate brands. Expertise in copywriting, content strategy, on-page SEO, and social media coordination.

Throughout my career, I have combined creativity with measurable results, ensuring every project aligns with business goals, managing end-to-end communication, developing multi-channel content strategies, and shaping distinctive brand voices.

Some of my career highlights:
◇ Achieved a 97% client satisfaction rate in high-converting copywriting projects across digital campaigns and branded content.
◇ Delivered a 115.5% ROAS in a real estate campaign launch through data-driven copywriting and conversion-oriented creative execution.
◇ Generated qualified leads and achieved a 60% conversion rate from Meta Ads campaigns in the real estate sector.
◇ Improved ad conversion performance by 40% through persuasive product-focused copywriting and optimized campaign messaging.
◇ Drove an average 5x increase in Instagram followers, engagement, and profile traffic for a client account in the retail field, through strategic social media management and performance-focused content.

Expertise:
◇ Copywriting
◇ Content Creation
◇ Content Strategy
◇ Inbound Marketing
◇ Social Media Strategy
◇ Brand Strategy
◇ Brand Voice and Storytelling
◇ SEO on-page (Google Search Console, SEMrush)
◇ Creative Writing
◇ Audiovisual Scriptwriting
◇ Social media calendar management (Notion, Asana, Trello)
◇ Managing of multiple simultaneous projects
◇ Meta ADS and paid media copywriting

Learning:
◇ GEO (Generative Engine Optimization)
◇ Trend forecasting and coolhunting
◇ AI skills

Experience

Work history, roles, and key accomplishments

Current

Creative Copywriter | Content Strategist

Current

Biami Estúdio

Jul 2024 - Present (2 years 2 months)

Biami Estúdio is a remote creative studio, focused on merging aesthetic and performance in branding communications.

At Biami, I develop and execute creative and content strategies, combining copywriting, paid media, brand voice, social media, and audiovisual production to drive engagement, brand growth, and performance across multiple client accounts.

Marketing Marketing Analytics Creative Strategy Social Media Marketing Script Writing Copywriting Propaganda Comercial Social Media Communication Web Content Writing Notion Branding and Identity Marketing Inbound Marketing

Current

Freelancer Copywriter

Current

Self-employed

Dec 2022 - Present (3 years 9 months)

Freelance copywriting and paid marketing management to local business.

In this role, I create strategic copywriting for social media campaigns, paid advertising, landing pages, websites, and SEO-oriented content, combining performance marketing principles with audience-centered communication strategies.

SEO Lead Generation Marketing Creative Strategy Meta Ads Slack Proofreading Web Content Writing Canva

Copywriter

V4 Company

Dec 2023 - Jun 2024 (6 months)

V4 Company is a Brazilian performance marketing and business growth consultancy specialized in digital marketing.

During my time in there, I developed performance-focused copy and content strategies for multiple accounts, creating ad copy, scripts, landing pages, and SEO-driven content to strengthen brand positioning, engagement, and conversion.

Marketing Creative Strategy

Copywriter | Content Manager

Dopps+Lucom Comunicação Integrada

Oct 2021 - Dec 2023 (2 years 2 months)

Dopps+Lucom is a long-established advertising agency, focused on offline media.

In this role, I developed strategic copy and storytelling across TV, radio, OOH, social media, and institutional campaigns, while coordinating creative workflows, audiovisual production, and client relationships across large-scale communication projects.

Marketing Creative Strategy Propaganda Comercial

Social Media Coordinator

Anjos Franchising

Mar 2021 - Sep 2021 (6 months)

A leading furniture and home décor franchise, nationally recognized and present across Latin America.

At Anjos Franchising, I managed social media and email marketing, developing content strategies, creating conversion-focused copy, producing short-form content, and organizing editorial workflows to strengthen audience engagement and lead nurturing.

Marketing Creative Strategy Digital Marketing Copywriting Teamwork Asana RD Station Social Media Communication Content Marketing Inbound Marketing

Lead Generation | Meta Ads Manager

Amphla Imobiliária

Aug 2020 - Mar 2021 (7 months)

A real estate agency based in Brazil.

There, I developed and managed lead generation campaigns focused on customer acquisition, audience targeting, and conversion optimization through Meta Ads and developed persuasive advertising copy for paid campaign and social media.

Lead Generation Marketing Social Media Marketing Paid Media Advertising Meta Ads Copywriting Real Estate Marketing

Digital Marketing Intern

MM's Imóveis

Sep 2019 - Aug 2020 (11 months)

Luxury real estate agency based in Brazil.

At MM’s Imóveis, I supported digital marketing and lead generation through real estate copywriting, SEO content, Meta and Google Ads, CRM management, social media, and customer acquisition initiatives.

SEO Lead Generation Marketing Social Media Marketing Digital Marketing Copywriting Social Media Inbound Marketing Real Estate Marketing Canva

Intern

CAIXA

May 2016 - Oct 2017 (1 year 5 months)

Caixa Econômica, the largest public financial institution of Brazil.

In this internship, I provided customer service in a financial institution environment, supporting client needs through efficient communication and problem-solving to improve customer satisfaction and ensure smooth daily operations.

Organization Skills Administrative Support Customer Service