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Fatima Mohamed

@fatimamohamed

Bilingual Marketing & Content professional (EN/PT, C2). 3+ years in content strategy, copywriting, CRM tools, and performance reporting.

Brazil

Message

What I'm looking for

I’m looking for a role where I can own content strategy and copywriting, partner with marketing and creative teams, and use KPI insights to continuously improve performance and brand consistency.

I’m a Marketing & Content professional focused on content strategy, copywriting, and consistent brand voice. I manage editorial calendars, write and edit across multiple formats, and coordinate workflows with cross-functional creative teams to keep quality and priorities aligned.

From a B2B SaaS background, I combine performance reporting with content decisions—tracking KPI trends, turning engagement and conversion data into actionable insights, and presenting recommendations to leadership. I’m comfortable using tools like ClickUp, Trello, HubSpot, Canva, RD Station, and AI-assisted workflows to streamline production and optimize results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Content Analyst

Current

Ethne

Mar 2026 - Present (3 months)

Manage the editorial calendar and schedule content for Instagram and other channels while maintaining brand consistency. Write and edit post copy, coordinate production workflows with design and audiovisual teams, and analyze performance KPIs to recommend optimizations.

Editorial Calendar Management Copywriting Brand Voice Social Media Content KPI Tracking Content Strategy

Current

Freelance Content Creator

Current

Fashion & Communications Clients

Jan 2022 - Present (4 years 5 months)

Develop end-to-end content strategies for fashion and lifestyle brands, including social copy, campaign narratives, visual briefs, and brand storytelling. Produce content using Canva and CapCut and apply market research and AI-assisted workflows to accelerate ideation and refinement.

Content Strategy Brand storytelling Social Media Copywriting Market Research Canva Capcut

Customer Success & Performance Analyst

asksuite

May 2024 - Jan 2026 (1 year 8 months)

Worked at a B2B SaaS company focusing on client lifecycle management, data-driven communication, and performance reporting. Built KPI analyses, managed post-implementation client relationships, and identified improvements. Collaborated cross-functionally and used HubSpot and Zendesk in daily workflows.

Reservations Agent

lk design hotel

Dec 2021 - May 2024 (2 years 5 months)

Managed B2C and corporate client relationships with a focus on service quality and retention
Produced commercial performance reports and analyzed booking data to support decision-making

Sales Associate & Brand Ambassador

FARM RIO

Aug 2021 - Dec 2021 (4 months)

Represented a premium fashion brand with consultative selling and consumer behavior insight

Education

Degrees, certifications, and relevant coursework

State University of Santa Catarina (UDESC)

Program in progress, Fashion Design

2022 -

Grade: 5

Activities and societies: Fashion Design program at UDESC focused on product creation and market strategy. Covers trend research, consumer behavior, branding, and fashion communication. Includes collection development, campaign production, and go-to-market strategies, preparing students to work with marketing, positioning, and sales in the fashion industry.

Fashion Design studies at UDESC, currently in progress.

State University of Santa Catarina (UDESC)

Interrupted, Public Administration

2018 - 2021

Grade: 5

Activities and societies: Bachelor’s degree in Public Administration at UDESC, focused on managing public and third-sector organizations. Emphasizes governance, strategic planning, public policy, and sustainable development, preparing professionals to improve efficiency and deliver better public services.

Public Administration studies at UDESC, Interrupted.