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Leonardo Pereira Capita Coelho

@leonardocapita

Senior Copywriter blending brand storytelling and performance marketing to turn complex products into clear, high-impact narratives.

Brazil

Message

What I'm looking for

I seek a Copywriter, Content Strategist, or Content Manager role, where I can lead content strategy and copywriting, and combine creativity with data-driven SEO and performance goals.

I’m a senior copywriter and content strategist with a strong background in branded content and digital marketing, built across leading agencies and global brands. Over the years, I’ve developed and led content for major local and international brands such as L'Oréal, Sanofi, LATAM, Nivea, Salesforce, Uber, Itaú, and ABC, working across branded content, paid media, organic social, email marketing, and full-funnel communication strategies. I’m motivated by turning complex ideas into compelling narratives, aligning creativity with data and objectives, and building content that not only sounds good but drives real results.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

ClickGuard

Mar 2024 - Present (1 year 11 months)

Lead copywriting across website, product, landing pages, blog, email and social channels, defining brand voice and driving performance-focused campaigns to improve ROI and traffic quality.

Copywriting Content Strategy SEO Email Marketing Paid Media Brand Voice Performance Marketing

Freelance Copywriter

TheMuse

Jun 2024 - Apr 2025 (10 months)

Crafted and edited SEO-aligned career and finance content, integrating keywords and meta descriptions to boost organic search performance and sourcing industry interviews for exclusive insights.

Copywriting SEO Content Editing Interview Keyword Research Content Strategy

Senior Content Manager

Jellyfish

Jun 2021 - Jan 2024 (2 years 7 months)

Led SEO-driven content strategy and created editorial and marketing content across paid social, landing pages, email and app store listings to align performance data with business goals.

Content Strategy SEO Editorial Paid Social Email Marketing Performance Analysis

Subeditor

Webedia

Nov 2019 - Jun 2021 (1 year 7 months)

- Led monthly editorial planning and managed content calendars aligned with client objectives for Sanofi and Aché’s branded content portals, focused on wellness and health long-form content.
- Wrote, edited, and reviewed SEO-optimized articles to ensure quality, consistency, and performance.
- Collaborated closely with account management teams to meet brand, editorial, and business goals.

Copywriting Copy Editing Content Strategy