Looking for a job

Rachel Lim

@rachelweiss

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15yrs across UK, APAC, MENA, & US. T-shaped marketer in brand, product, & growth comms strategies.

Singapore

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What I'm looking for

Seeking a Marketing Communications role focused on brand & product positioning, storytelling, & messaging. Thrive in fast-paced SaaS with cross-functional collab on KPIs & OKRs. 15+ years' experience across UK, APAC, MENA, & US markets, with 22+ case studies, 150+ product pages, & 226+ thought leadership articles.

I excel at turning complex concepts into concise, hard-hitting pitches that resonate with niche markets. Combining a unique mix of behavioral psychology, neuromarketing, and data-driven insights, I collaborate closely with intra-silo teams to refine messaging, define positioning, and deliver on PIs and OKRs—driving lasting stakeholder engagement. My core expertise includes:

• Brand strategy & positioning

• Product differentiation

• Value proposition development

• Go-to-market strategy (GTM)

• Integrated omnichannel campaigns (360°)

• Full-funnel demand generation

• Consumer behavior & segmentation

• Market & competitor research

• SEO management

• Sales enablement

• Content strategy

• PR & communications

• Copywriting

Experience

Work history, roles, and key accomplishments

Global PR & Communications Manager

Fireflies AI

May 2024 - Aug 2024 (3 months)

Led brand strategy and messaging for over 200 product features, enhancing visibility through integrated campaigns across social media platforms. Developed a performance metrics tracking system and expanded media partnerships to drive stakeholder engagement.

Brand Strategy GTM Strategy Campaigns Performance Metrics Partnerships Sales Enablement Messaging Frameworks Social Media Public Relations Product Marketing Email Marketing

Senior Content Strategist -Positioning

Salween Group

Sep 2023 - Jun 2024 (9 months)

Developed and executed content strategies for diverse branding portfolios, leading omnichannel campaigns and producing high-impact thought leadership content. Collaborated with teams to secure tech competencies and enhance brand visibility.

Content Strategy Copywriting Brand Strategy Competitive Analysis Email Marketing Event Marketing Public Relations Messaging And Positioning Omnichannel Customer Journeys Email Campaigns Lead Generation Ebooks RFP

Senior Brand Communications Specialist

Bunny Studio

Jan 2021 - Apr 2023 (2 years 3 months)

Architected communication guidelines and developed corporate identity for multiple brands. Launched podcasts and managed global event strategies, enhancing brand visibility and engagement through targeted marketing initiatives.

Brand Marketing Corporate Strategy Podcast Production Event Marketing Competitor Analysis Sales Enablement Email Campaigns Content Creation Social Media Strategy PR Strategy

Marketing & Communications Manager

Raydent Supplies

Feb 2018 - Feb 2019 (1 year)

Managed marketing for 35 international medical brands, optimizing communication strategies and executing high-impact events. Developed content strategies that boosted engagement and conversions across multiple channels.

Marketing Management Content Strategy Event Management Brand Strategy PR Strategy Thought Leadership Digital Marketing B2B E Commerce Sales Enablement Team Leadership Email Marketing Email Campaigns

Marketing & Communications Officer

Tawreeq Holdings

Aug 2014 - Nov 2016 (2 years 3 months)

Led marketing efforts for B2B financing companies, executing comprehensive PR strategies and rebranding initiatives. Developed brand positioning and managed high-impact events to enhance visibility and credibility.

B2B Marketing PR Strategy Positioning Event Management Content Marketing Thought Leadership Customer Engagement Integrated Marketing

Brand Ambassador

HTC

Jan 2010 - Jan 2013 (3 years)

Oversaw marketing strategies for a diverse portfolio, enhancing brand visibility through innovative campaigns and CSR initiatives. Managed customer acquisition initiatives and trained sales teams to optimize performance.