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Ying Jie Yeo

@yingjieyeo

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Freelance digital marketing specialist creating cross-platform brand strategies and multimedia content for clients.

Singapore

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As a Freelance Digital Marketing & Content Creation Specialist, I develop digital marketing, branding, and content strategies aligned with clients’ business objectives and audiences. I manage social media content from editorial planning and copywriting through visual design, publishing, and performance monitoring.

At Afternaut & Studio iF, I coordinated communications and created content strategies across social media, websites, and podcast channels. My work contributed to a 106% year-on-year increase in Afternaut’s public following and a 205% increase in Studio iF’s leads and enquiries.

At KosmodeHealth, I planned online and offline content and communications, including a new website and key visuals. The work supported 10% growth across Instagram and LinkedIn and a 15% increase in the email subscription list.

At QED Consulting, I primarily functioned as Programme Manager for the Career Conversion Programme for In-House Digital Communications, while supporting senior consultants on client projects. I also developed marketing and outreach to prospective employers for the programme.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketing & Content Creation Specialist

Current

Self Employed

Aug 2025 - Present (1 year 2 months)

Develop and execute digital marketing, branding, and content strategies aligned with clients' business objectives. Manage end-to-end social media content, produce multimedia content, and plan digital marketing campaigns.

Digital Marketing Content Marketing Branding Social Media Management Copywriting Visual Design Photography Videography Video Editing Graphic Design Editorial Content Market Research Competitive Analysis Performance Monitoring

Marketing & Communications Executive

Afternaut & Studio iF

Apr 2023 - Jul 2025 (2 years 3 months)

Developed and coordinated communications with media contacts, organized community activation programmes, and strategized content strategies for Studio iF and The Afternaut. Drove a 106% YOY increase in Afternaut's public following and a 205% YOY increase in leads for Studio iF.

Communication Skills Content Strategy Social Media Management Instagram LinkedIn Medium YouTube Spotify Podcasts Website Content Community Engagement Brand Development Media Relations

Marketing Lead

KosmodeHealth

Jun 2022 - Dec 2022 (6 months)

Conceptualised and executed content and communications strategies for internal and external stakeholders, including website design and key visuals. Coordinated trade-show logistics and developed partnership opportunities with brands and KOLs.

Content Strategy Communication Skills Web Design Visual Design Trade Shows Partnerships KOL Management Reporting Campaign Management Social Media Growth Email Marketing

Junior Consultant

QED Consulting

Mar 2018 - Jun 2022 (4 years 3 months)

Served as Programme Manager for the Career Conversion Programme (CCP) for In-House Digital Communications, leading a junior team and executing marketing and outreach to prospective employers. Achieved an 84.4% training satisfaction rate and secured government funding for programme renewal.

Program Management Marketing Outreach Business Development Relationship Management Team Leadership Client Projects Government Funding