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Steph Lui

@stephlui

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Marketing manager at HSBC Asset Management who launched an SGD money market fund campaign that outperformed targets.

Singapore

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At HSBC Asset Management, I led regional marketing strategy and execution to support institutional growth across SEA. I delivered Singapore marketing firsts, including cross-border luncheon presentations and investment outlooks.

I spearheaded the SGD MMF fund launch campaign, which outperformed targets, and drove liquidity product marketing across five Asia-managed currencies. I also tracked campaign performance to optimise ROI and inform future decisions.

At Columbia Threadneedle Investments, I supported integrated marketing and communications across APAC markets. I managed webinars and client events, and oversaw the UK-led migration of eight APAC websites.

Experience

Work history, roles, and key accomplishments

Institutional and Product Marketing Manager

HSBC Asset Management

Jul 2023 - Aug 2026 (3 years 1 month)

Independently led regional marketing strategy and execution to support institutional growth across Southeast Asia. Managed multi-channel campaigns, end-to-end event ownership, and delivered measurable impact including a successful SGD MMF fund launch campaign.

Channel Marketing Event Management Stakeholder Management Marketing Analytics Campaign Management Budget Management Vendor Management Salesforce Google Analytics Cvent

Marketing & Communications Associate

Columbia Threadneedle Investments

Dec 2020 - Jul 2023 (2 years 7 months)

Integrated marketing and communication efforts across APAC markets, managing EDM newsletters, webinars, and events. Led website migration and translations-proofing, and collaborated with internal stakeholders and external platforms for sponsorships and brand positioning.

Email Marketing Webinar Management Event Management Content Strategy Stakeholder Management CMS Translation Management Supplier Management

Marketing Consultant & Copywriter

Self-employed

Mar 2020 - Dec 2020 (9 months)

Engaged by SMEs for marketing communications projects including social media and KOL branding.

Social Media Marketing Copywriting Branding

Marketing Executive

Schroders Singapore

Aug 2018 - Mar 2020 (1 year 7 months)

Multi-faceted in-house role covering digital marketing, content creation, and client events. Managed prospectus lodgement and marketing literature upkeep.

Digital Marketing Content Creation Event Management Email Marketing Social Media Marketing CMS Google Analytics

PR & Comms Intern

Spurwing Communications

May 2018 - Aug 2018 (3 months)

Internship in public relations and communications.

Editorial Intern

SPH Magazines

Jan 2017 - Jun 2017 (5 months)

Editorial internship at SPH Magazines.

Education

Degrees, certifications, and relevant coursework

Nanyang Technological University

Bachelor of Communication Studies (Honours), Communication Studies

2014 - 2018

Activities and societies: Co-chaired an overseas community involvement project to Vietnam, involving liaison with external partners and sponsors and crafting a grant proposal that secured $13,000 in funding. Actively involved in sports and school events such as inter-faculty games and orientation camp.

Graduated from Asia's top media school. Co-chaired an overseas community involvement project to Vietnam, securing $13,000 in funding.