Ranajoy R Roy

Founder of a regional marketing and growth consultancy advising consumer brands, healthcare businesses, technology ventures and Fortune 500 organisations across APAC on integrated marketing, brand experience, product positioning, innovation, social commerce and go-to-market.

Built and led the APAC business of a global innovation and brand experience consultancy, reporting to the Global CEO, owning the regional P&L and leading a 15-person multidisciplinary team across China, India, Japan, Australia and Southeast Asia.

Founding leadership team member reporting to the Chief Executive Officer of a regional media, content and communications business serving technology, entrepreneurship and financial-services audiences across Southeast Asia; directed a 20-person team.

Led integrated marketing communications and digital marketing across 14 APAC markets and seven brand portfolios, directing a 40-person in-house and agency ecosystem and managing a $17M+ annual marketing budget. Delivered 19% volume growth, 14% brand loyalty improvement, and 20% media efficiency gains.

Directed agency-side work for GSK Consumer Healthcare across Sensodyne Repair & Protect, Aquafresh, Parodontax and Polident, including expert testimonial-led communication, integrated 360 campaigns and regional localisation; led the Sensodyne Repair & Protect launch across six geographies.

Led brand communications for major multinational accounts, including British American Tobacco, GSK and Duracell, establishing brand visual systems, identity standards, architecture frameworks and localisation toolkits across ASEAN, India, Hong Kong, ANZ, Taiwan and South Korea.

Managed agency accounts and led integrated campaigns for consumer brands, grounding creative strategy in consumer behaviour through immersion programmes and in-home visits across India and Vietnam.

Managed Unilever beauty and personal care portfolios including Vaseline and Pears, combining consumer insight, creative development and activation.

Managed agency accounts and led integrated campaigns for consumer brands, contributing to cumulative new-business wins exceeding $10M.

Bachelor of Arts in Economics from the University of Mumbai.

Business Management program at Xavier's Institute of Management.

Disruptive Strategy program at Harvard Business School Online.

Mastering Design Thinking program at MIT Management Executive Education.

Design Thinking for Innovation program at the University of Virginia.

Customer Experience and Branding program at IE Business School.