Open to opportunities

Reeta Bath

@reetabath

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Designer and growth-focused marketing strategist with product expertise.

Singapore

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What I'm looking for

I want a cross-functional role combining product design and growth marketing, with ownership of user acquisition, creative direction, and measurable impact in a fast-paced, collaborative startup or scale-up.

I am an experienced designer and creative strategist with 6+ years of marketing and business experience across early-stage startups and consumer brands. I combine product design, UI/UX and growth marketing to drive user acquisition, engagement and revenue.

I've led marketing and product-design initiatives from the ground up — directing content and media, running paid acquisition across Google, TikTok, Facebook and YouTube, and designing high-fidelity prototypes and mobile UI for multiple emerging tech products. My campaigns have scaled communities and userbases (examples include growing social followings to 14k in months and expanding platform users into the thousands).

I work cross-functionally with sales, business and external stakeholders to define product positioning, run performance-based marketing, and manage corporate communications and events. I'm goal-oriented, comfortable directing small teams, and focused on measurable growth and strong brand experiences.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Standard Hash

Jan 2024 - Present (1 year 8 months)

Built marketing function from ground up, developing product positioning and end-to-end digital campaigns that drove community growth and platform userbase to 4k+ with ~1k regulatory-cleared users.

Product Marketing SEO SEM Social Media Marketing Content Strategy Google Analytics

Current

Marketing Manager

Current

Bit Engine Pte Ltd

Jan 2021 - Present (4 years 8 months)

Led design strategy and creative vision for multiple web3 brands, directed a team of 3 to scale communities across Telegram, Twitter and Discord, and produced UI/UX designs and high-fidelity prototypes for mobile products.

Design Strategy UI UX Prototyping Team Leadership Video Production Creative Direction

Social Media Marketing Manager

Dreamforest Productions

Jan 2021 - Dec 2023 (2 years 11 months)

Developed paid acquisition across Google, TikTok, Facebook and YouTube, achieving 3000% user growth and grew TikTok followers to 14k in three months while managing marketing spend and quarterly KPI reporting.

Paid Acquisition TikTok Growth Paid Marketing Video Production Performance Marketing Social Media Strategy Google Analytics Reporting

Social Media Marketing Manager

Anytime Fitness Ashba

Jan 2020 - Dec 2020 (11 months)

Managed social and marketing campaigns for four club outlets, producing tailored video campaigns and media relations that supported franchise PR and member retention.

Social Media Marketing Video Production Content Creation Campaign Management Media Relations CRM Branding Adobe Creative Suite

Community Lead

The Working Capitol

Jan 2019 - Dec 2020 (1 year 11 months)

Maintained stakeholder relationships and front-desk operations, contributing to at least 85% occupancy and managing meeting-room sales and monthly account reports.

Community Management Client Relations Sales Operations Reporting Stakeholder Management Partnerships Event Coordination

Product Design & Marketing Manager

Sapio Pte Ltd

Jan 2017 - Dec 2019 (2 years 11 months)

Managed design workflow and creative direction, launched Raffles Place campaign and helped grow user database to 2,000 users within one month through targeted social strategies.