dipti agarwal

DA

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dipti agarwal

@diptiagarwal

I’m a marketing and brand strategy leader who drives growth through AI-enabled storytelling and measurable demand generation.

What I'm looking for

I’m looking to lead enterprise brand and demand growth where AI-assisted storytelling is valued—driving market positioning, executive narrative clarity, and measurable engagement outcomes through cross-functional leadership.

I’m a strategic marketing and communications leader with 20+ years of experience driving brand transformation, demand generation, digital engagement, and executive communications across Technology, AI, Healthcare, Digital Transformation, and Media.

My work focuses on accelerating brand visibility, strengthening market positioning, and improving customer experience outcomes—using AI-driven content strategies, Generative AI tools, and intelligent marketing workflows to make storytelling more precise and effective.

Highlights include boosting brand awareness by 60%, increasing social media engagement by 70%, delivering 90% client retention with a 75% improvement in customer satisfaction, and improving web productivity by 80% through content and process optimization.

As Senior Director – Marketing at Zyrix & Kairos Technologies and earlier in senior roles at Trianz, Capgemini, and others, I’ve partnered with executive leadership, led cross-functional teams, and built narrative frameworks that clarify value proposition and deepen market influence.

Experience

Work history, roles, and key accomplishments

ZL

Current

Senior Director - Marketing

Current

Zyrix AI Labs

Jun 2025 - Present (1 year)

Led enterprise marketing strategy for AI-driven Quality Engineering solutions, driving brand positioning, market visibility, demand generation, and strategic narrative development in partnership with executive leadership.

Brand Strategy Positioning Demand Generation Narrative Development Digital Marketing Strategy Executive Communication

TR

Associate Director, Marketing

Trianz

Dec 2018 - Mar 2025 (6 years 3 months)

Spearheaded brand and corporate communications initiatives that boosted brand awareness by 60% and increased social media engagement by 70%, delivering global digital marketing assets and employer branding under executive narrative frameworks.

Digital Marketing Social Media Strategy Brand Awareness Corporate Communications Employer Branding Cross functional Leadership Social Media Analytics

CA

Head - Client Experience Center

Capgemini

Dec 2016 - Oct 2018 (1 year 10 months)

Designed and optimized FS India client experience strategies, achieving 90% client retention and improving customer satisfaction by 75%, while pioneering direct revenue-generating marketing initiatives and stakeholder engagement models.

Customer Experience Strategy Client Retention Customer Satisfaction Stakeholder Engagement Revenue Marketing Communication Strategy Executive Reporting

Education

Degrees, certifications, and relevant coursework

IC

Indian Institute of Management Calcutta

Advanced Program for Marketing Professionals, Marketing

Completed an Advanced Program for Marketing Professionals at IIM Calcutta to strengthen expertise in marketing strategy and communications.

NU

Nagpur University

Master’s Degree in Mass Communication, Mass Communication

Earned a Master’s degree in Mass Communication from Nagpur University.

Tech stack

Software and tools used professionally

Gmail

Enhance

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