Prajna Bangera

I've delivered B2B growth campaigns for Hedges Law and Ingenium Concepts across email, paid media, SEO, social, and web content. At Hedges Law, I increased email open rates by 22% through segmentation, targeting, and automated workflows.

I manage campaigns from audience research and segmentation through execution, experimentation, reporting, and optimisation. Using HubSpot, Salesforce Marketing Cloud, GA4, and CRM data, I've built lead-nurture journeys and identified funnel drop-offs and conversion opportunities.

At HDFC Securities, I supported initiatives that contributed to a 42% increase in client acquisition and a 30% increase in client engagement. I also contributed data-driven recommendations linked to 25.5% portfolio growth.

I'm comfortable partnering directly with B2B clients and cross-functional stakeholders, translating commercial goals into practical marketing activity. My work combines campaign delivery, performance analytics, CRM governance, content, and marketing automation.