Phillip Vasquez

Manage national and regional CPG demo programs for a diverse client portfolio, optimizing staffing and logistics to drive verified sales and program KPIs across retail chains and independents.

Managed high-profile liquor promotions and large sponsorship activations, overseeing recruitment, audits, and compliance to ensure brand standards and memorable consumer experiences.

Built operator relationships and prepared local event managers to deliver activation days, increasing client engagement for live and pre-recorded event programming.

Designed event-specific interactive elements and managed sponsorship activations and assets across multiple markets, optimizing budgets and driving brand engagement at major sports and cultural events.

Directed music and marketing campaigns, produced content, managed events and tours, and led staffing and talent bookings to drive client and project success.

Launched and ran an annual multi-city awards tour and conference, securing premier venues and managing budgets, marketing, and tour logistics to grow statewide visibility.

Led guerrilla and experiential street-team campaigns for major brands, designing and executing events that increased brand presence and campaign ROI.

Negotiated merchandising space and promotions with retailers while managing vehicle operations and expense accounting to support territory sales objectives.

Executed dynamic promotional events for major tobacco clients, managing setup/teardown, inventory distribution, and local partnerships to drive brand presence.