Open to opportunities

Tracy Waters

@tracywaters

Message

I am an event and field marketing leader driving large-scale events, fundraising, and marketing operations.

United States

Message

What I'm looking for

I seek a senior event leadership role where I can deliver large-scale events, scale marketing operations with automation and AI, lead cross-functional teams, and drive fundraising and inclusive community engagement.

I am a results-driven event management and marketing strategist with extensive experience orchestrating large-scale conferences, trade shows, corporate programs, and fundraising initiatives. I lead cross-functional teams, manage complex vendor relationships, and consistently deliver within budget and scope.

As a director and senior manager, I have overseen programs with multi-million dollar budgets and donation initiatives exceeding $20M annually, and managed convenings of up to 15,000 attendees. I build scalable operational systems—using tools like ClickUp, Make, n8n, GA4, GTM, and marketing automation—while integrating AI to improve creative and operational efficiency.

In consultancy and hands-on roles I design fundraising strategies, corporate giving programs, and field marketing plans that increase engagement and financial sustainability. I prioritize inclusive events that foster community, mentorship, and organizational growth while delivering measurable marketing and program outcomes.

Experience

Work history, roles, and key accomplishments

Current

Project Manager / Operations Manager

Current

Independent Contractor

Jan 2018 - Present (7 years 8 months)

Delivered PM and operations support for startups and non-profits, implementing workflow automation, GA4/GTM tracking, and scalable content systems to improve marketing operations. Built no-code and Python automations and managed freelance web teams to increase content distribution efficiency.

Project Management Workflow Automation ClickUp N8n GA4 GTM SEO Content Strategy No Code

Director, Events

Supercharged

Jan 2021 - May 2024 (3 years 4 months)

Orchestrated large-scale events, programs, and multimedia projects, cultivating strategic partnerships that supported donation initiatives exceeding $20M annually. Streamlined project delivery and marketing campaigns to meet objectives on schedule and improve attendee engagement.

Event Strategy Partnership Development Fundraising Budget Management Program Management Marketing Campaigns Stakeholder Engagement Diversity & Inclusion

Senior Project Manager

Supercharged

Feb 2020 - Jan 2021 (11 months)

Led cross-functional creative and events projects, driving digital engagement and brand updates and launching a podcast series to scale content efforts. Coordinated agencies and internal teams to balance creativity with efficient delivery.

Project Management Content Strategy Brand Management Podcast Production

Senior Manager, Corporate Relations

Ballet West

Dec 2016 - Jul 2019 (2 years 7 months)

Designed and executed corporate giving programs and high-impact fundraising events, establishing a corporate giving program and volunteer structure to boost donor support and public visibility. Strengthened community engagement and organizational trust through targeted outreach.

Event Planning Volunteer Management Donor Engagement Budget Management Stakeholder Engagement

Senior Events & Recognition Manager

USANA Health Services

Jan 2016 - Oct 2016 (9 months)

Planned and executed event strategies and recognition programs for global conventions and incentive trips, managing biannual international conventions with over 15,000 attendees and budgets of $5M–$7M. Conducted financial audits to identify and recover budget discrepancies.

Event Production Field Marketing Budget Oversight International Conventions Vendor Management Financial Audit Logistics

Senior Events Manager

Xango LLC

Jul 2012 - Dec 2015 (3 years 5 months)

Led end-to-end planning of large-scale international events and field marketing initiatives for 3,000–8,000 attendees, negotiating venue contracts and deploying on-site and remote teams across global markets. Optimized budgets and logistics for consistent event delivery.

Event Planning Field Marketing Contract Negotiation Vendor Management