Justin BarnerJB
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Justin Barner

@justinbarner

Strategic account lead with 12+ years delivering 360° and experiential campaigns that land.

United States
Message

What I'm looking for

I’m looking to lead 360 campaigns for teams that value clarity, creativity, and collaboration. I turn smart ideas into work that lands.

I’m a creative-minded operator with 12+ years leading integrated campaigns across CPG, entertainment, lifestyle, and wellness. I specialize in turning big ideas into real-world execution through smart strategy, sharp creative, and hands-on production. Trusted by brands like Pepsi, Red Bull, and Levi’s, I build client confidence, lead cross-functional teams, and deliver work that resonates.

At McKinney, I helped launch the most successful campaign in client history by aligning insight, creative, and execution. I’ve led 360° campaigns from pitch through launch owning budgets, scopes, and timelines while driving long-term growth. I keep strategy clear, execution tight, and teams moving.

Experience

Work history, roles, and key accomplishments

RC
Current

Strategy + Client Services Lead

RMNG Creative

Led strategy and creative development for experiential campaigns across CPG and wellness clients. Translated client goals into actionable briefs and campaign plans from pitch through execution.

SW

Client Services Lead

Sweet&Chilli

Jan 2024 - Present (1 year 6 months)

Led integrated activations for Pepsi, Red Bull, and Casa Azul across experiential, digital, and influencer channels. Managed client accounts from RFP through execution, including briefs, budgets, timelines, and reporting.

MC

Account Director

McKinney

Jan 2022 - Present (3 years 6 months)

Delivered the most successful campaign in client history by aligning strategy, creative, and execution. Led 360° campaigns across TV, social, digital, print, and OOH from concept through launch.

TP

Creative Project Manager

The Bureau of Small Projects

Jan 2021 - Present (4 years 6 months)

Developed brand platforms and messaging for wellness, nonprofit, and DTC clients. Led naming, visual identity, and brand guideline creation alongside creative teams.

Education

Degrees, certifications, and relevant coursework

UP

University of Pittsburgh

Bachelor of Science in Business Administration, Marketing

Studied business administration with a focus on marketing. Gained foundational knowledge in marketing principles and strategies.

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